3. OUR GOAL, ONCE AGAIN...
Use the online channel to
identify, understand,
collaboratively create & meet
A SEGMENT OF INDIVIDUAL + SOCIAL
NEEDS, WANTS, WISHES AND DESIRES.
4. CONSIDER SEARCH PROCESS
1) PEOPLE ASK GOOGLE
2) GOOGLE SCOURS INDEX
3) GOOGLE CHOOSES RESULTS
4) PEOPLE CHOOSE RESULTS
18. REVIEW
HOW DO THE FACTORS OF
SEO RELATE TO THE
PRINCIPLES OF INTERNET
MARKETING WE DISCUSSED
LAST WEEK?
19. STEP ONE
IDENTIFY + UNDERSTAND: WHOSE
NEEDS, WANTS, WISHES AND DESIRES
FIT WITH OUR BRAND?
20. CREATE: HOW DO WE
COLLABORATIVELY CREATE
A SEGMENT OF INDIVIDUALS + SOCIETY
THAT COMBINES THESE
NEEDS, WANTS, WISHES AND DESIRES
WITH OUR BRAND?
STEP TWO
21. STEP THREE
MEET: HOW CAN WE ADDRESS THE
NEEDS, WANTS, WISHES AND DESIRES
OF
A SEGMENT OF INDIVIDUALS + SOCIETY
IN OUR MARKETING?
22. IN-CLASS ASSIGNMENT
WE WILL BE THINKING ABOUT
WHAT WE CAN DO TO IMPROVE
THE SEARCH ENGINE
OPTIMIZATION OF OUR BLOG.