21. “If you want to maximize addictiveness, all tech
designers need to do is link a user’s action (like
pulling a lever) with a variable reward. You pull a lever
and immediately receive either an enticing reward
(a match, a prize!) or nothing. Addictiveness is
maximized when the rate of reward is most variable.”
Tristan
Harris
Founder Centre for Humane Technology
Formerly of Apple, Wikia, Apture, Google
22. “We want psychologically figure out how to
manipulate you as fast as possible and then
give you back that dopamine hit.””
Chamath
PaliHapitiya
Venture Capitalist
Formerly Facebook Coder
23. “We’re using a social validation feedback loop
to exploit a vulnerability in human psychology”
Sean
Parker
Former Facebook President
24. “You’re part of a controlled set of experiments
that are happening in real time across you and
millions of other people.”
Ramsey
Brown
Co-Founder of Dopamine Labs
Background in Neuroscience and Coding
27. Scrolling is Not a random act
Reciprocity is encouraged
ENGINEERED
FOR OUR
Attention
28. Scrolling is Not a random act
Interruption is good for business
Reciprocity is encouraged
ENGINEERED
FOR OUR
Attention
29. Scrolling is Not a random act
Interruption is good for business
Inconvenient options (i.e., to opt out)
Reciprocity is encouraged
ENGINEERED
FOR OUR
Attention
30. Scrolling is Not a random act
Interruption is good for business
Inconvenient options (i.e., to opt out)
Clicks confirm our Biases
Reciprocity is encouraged
ENGINEERED
FOR OUR
Attention
33. Allia
Griffin
Lecturer, Ethnic Studies
Santa Clara University
“My experience has been that no matter how
invested a student may be in a class discussion
or lecture, if something on their desk or in their
pocket dings, rings or vibrates - they will lose
focus.”
34. How should we Share
This info with students?
What Language
should we use?
38. “
Take Care of yourself
“Did I just get an alert!”
“Who liked my stuff?”
39. “
Take Care of yourself
“Did I just get an alert!”
“What’s under the red notifications?”
“Who liked my stuff?”
40. “
Take Care of yourself
“Did I just get an alert!”
“What’s under the red notifications?”
“Who liked my stuff?”
“Do people approve/agree with me?”
41. “
Take Care of yourself
“Did I just get an alert!”
“What’s under the red notifications?”
“Let me refresh…”
“Who liked my stuff?”
“Do people approve/agree with me?”
49. Learn More
Your Brain on Digital Technology (CBC Radio, Ideas Episode March 5, 2019)
www.cbc.ca/radio/ideas/your-brain-on-digital-technology-1.4562541
Attention Hacking is the Epidemic of our Generation
https://hackernoon.com/attention-hacking-is-the-epidemic-of-our-generation-e212e111c675
How Technology is Hacking Your Mind
https://journal.thriveglobal.com/how-technology-hijacks-peoples-minds-from-a-magician-and-google-
s-design-ethicist-56d62ef5edf3
Brain Hacking (60 Minutes)
https://www.cbs.com/shows/60_minutes/video/EaRkkCynzUfbrPtsSO3M0EmNUPsvWDlh/brain-
hacking/
How your Brain is Getting Hacked (This will change everything you know)
https://www.youtube.com/watch?v=GufhzLSmqMs
Laptops and Phones in the Classroom: Yea, Nay or a Third Way?
https://www.npr.org/sections/ed/2018/01/24/578437957/laptops-and-phones-in-the-classroom-yea-
nay-or-a-third-way
50. … and Still More
Our minds can be hijacked: the tech insiders who fear a smartphone dystopia
www.theguardian.com/technology/2017/oct/05/smartphone-addiction-silicon-valley-dystopia
Your smart phone is making you stupid, antisocial and unhealthy. Why can’t you put it down?
https://www.theglobeandmail.com/technology/your-smartphone-is-making-you-stupid/article37511900/
France is Banning Mobile Phones in Schools
https://qz.com/1153379/france-will-ban-mobile-phones-in-schools-and-parents-seem-annoyed/
Reinforcement
https://en.wikipedia.org/wiki/Reinforcement
6 Reasons to Put Your Phone Away
https://blog.innerdrive.co.uk/6-reasons-to-put-your-phone-away
Epic 2015
https://www.youtube.com/watch?v=DVfBuw1hCsw
The Privacy Paradox
privacyparadox.org
51. Creative Commons
What every
CREATOR
needs to know.
Dayna Mason
Sara Simmons
Claire Armstrong
Fortune Brainstorm Health
Austin Fausto
AJ Batac
Rymtok
JD Lasica
Brainstorm Health
Images