Social business Summer 2010
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Big ideas & small first steps to using social tools to sell your business
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Social business Summer 2010
- 1. Will Rowan ma mba fidm Web savvy, marketing led business strategy TheCustomer on search engines & most social networks Landscape Social strategy Adding value Guidelines In Company
- 3. Landscape
- 4. Social strategy for business: be A vailable fre E I nteresting O pen U seful Social strategy
- 5. Where: Focus activity on your your market's networks Why: Feed networks with social objects When: React, 24/7
- 6. Managing time & effort Catalyse, Chat , Curate other's conversations
- 7. Tactics Who : your customers & prospects (so no change there!) What : your 4 R's R esearch bring new content to the conversation R eward thank & recognise contributions R efresh [today] - throw stories back into the newsflow R ecycle [tomorrow & beyond] - good nuggets bear repeating When : Be aware of coastal tine: EU, US(E), US(W), P(E) How Assume that none of your readers – right now – have seen your current story Write once, read often, connect *everything, everywhere*: Product & Service >> Literature (Digital & Print) >> Podcast (Video &/or Audio) >> Blog >> Facebook >> Twitter >> Email Guidelines
- 8. it’s a Value Exchange When you're asking folk to do things for you, consider: 1 Kudos : Will they get kudos from their network for sharing your content? 2 Worth doing: Does your mechanism give a +ve effort /reward equation? 3 Does it scale ? (& is it resourced to scale?) 4 Does the action you're asking for fit your brand ? Adding value
- 9. In Company
- 11. News items from the Comms Dept
- 14. Communication
- 16. Knowledge & information exchange
- 17. Collaboration - activity centered
- 19. Joint development - co-creation
- 20. Improved and closer relationship
- 21. Cost optimisation and efficiency savings
- 24. Crowdsourcing and the Wisdom of Crowds
- 25. Large scale innovation events
- 26. One more thing... Digital ‘social media’ is Analogue brand reputation + word of mouth... old skills in new bottles
- 28. I'm available @thecustomer on twitter & skype
- 29. Will Rowan ma mba fidm Web savvy, marketing led business strategy TheCustomer on search engines & most social networks Landscape Social strategy Adding value Guidelines In Company