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Game Design Go with Your Gut... Or Not?

Game Designing: Go with your gut..or not?

Presented by Luna Cruz Javier, Creative Director, Altitude Games at GMGC Manila
LinkedIn: https://ph.linkedin.com/in/lunacruz

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Game Design Go with Your Gut... Or Not?

  1. 1. Game Design: Go With Your Gut… Or Not? Luna Javier Co-Founder and Creative Director Altitude Games Inc.
  2. 2. Games are a hit-driven industry
  3. 3. Game designers are the directors
  4. 4. We are expected to know what’s best for the game But the truth is...
  5. 5. We don’t know what we’re doing
  6. 6. Nobody really does
  7. 7. There is no guaranteed formula for success
  8. 8. Designers are captains lost at sea Which way is land, captain? It’s THAT way!
  9. 9. If the industry is unpredictable... How should designers make decisions?
  10. 10. 1. Gut “It’s THAT way!”
  11. 11. Gut comes from experience Experience Experience == past
  12. 12. How to have a better gut Play games Read articles Go to conferences
  13. 13. But gut is not enough
  14. 14. 2. Data
  15. 15. Data gives you a clearer picture
  16. 16. Work closely with your data analysts 1. Ask questions What do you need to know? 2. Get info Player data and behavior 3. Replay your game Pretend to be the player
  17. 17. But gut + data are not enough
  18. 18. 3. Testing
  19. 19. Everyone’s idea is equal
  20. 20. You can’t prove any idea without testing
  21. 21. Encourage designers to test their theories 1. Prototype Using any tool available 2. Playtest Team, company, friends, etc 3. A/B test TestNet, PickFu, Google, FB, etc
  22. 22. How to make better design decisions Gut Theory Data Information Testing Validation
  23. 23. Tip #1: Listen to everyone ...but you still make the call
  24. 24. Tip #2: Do it fast
  25. 25. Luna Javier THANK YOU! Co-Founder and Creative Director Altitude Games Inc. luna@altitude-games.com

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