To view the presentation, Please visit: https://www.youtube.com/watch?v=cQg5yho-j9A For a summary of the presentation visit http:// Siddharth Puri, CEO, Tyroo Presented at GMGC2015 Beijing,

1. www.tyroo.com

2. Powering global app players for India & the WorldTyroo Mobile
10 Bn Ad-requests
6 Bn Ad-requests
3 Bn Ad-requests
800+ Publishers, 5 Supply Side Partners, 10 Premium Publishers
Native Formats
Customer Profiling Based on
Publisher & Network Data
User Intent Captured
Through Card View
Customer Acquisition for
Focused Aategories
Sustained Revenue
Growth
Product Sales Outside
Advertiser Ecosystem
Product Discovery Across
Distributed Platforms
25 % Increase in User
Engagement

3. DRIVING ENGAGEMENT
IN THE GLOBAL EPICENTER OF THE
MOBILE YOUNG

4. The Indian Mobile Juggernaut
* - Largely since content available is primarily English
Source : IAMAI, Industry Surveys
173mn Mobile Internet Enabled Users; next only to China
85% use English Language to access the Internet*
though only 55% prefer using English Language
3/4th of Active Internet Users log in to access Entertainment
on Mobile
Doubling Smartphone base every year

5. Ripe for Gaming
65M Smartphone Shipments Q4, 2014 | 250M Internet
Users |Expected 160mn+ Smartphone Users by mid-2015
Average 50 App Installs on Phone (in line
with global average )
More than 1/3rd of Indian App Users use Gaming Apps
2/3rds of smartphone owners own a device with
Screen Size > 4 inch+

6. Game for a Challenge?
 Huge-skew Android | iPhone
 Avg. Monthly Internet plan spend of $8 / Month
 Cards & Casino Games are a huge hit in India;
Arcade & Action Games / Casual Gaming are
the other two popular categories within
gaming
 Casual Gaming on the Rise
 Strategy Games – More Console than
Smartphone Adoption
 Lack of 3rd Party App Stores to Distribute
Discover Games

7. Top Game Installs - India
Candy Crush Saga
Casual
Subway Surfers
Casual
Race the Traffic
Casual
Temple Run2
Casino / Gaming
SpiderMan
Casual
Real Cricket
Sports
Clash of Clans
Strategy
Teen Patti Octro
Casino / Gaming

8. App Market Entry - India / SEA
• Start Working at 90-10 and go to 70 – 30 as mass buildup
happens across incent: non-incent budget
• Look to work with Mobi-Social platforms - Line etc.
• Work with Mobile Game distributors in the region – eg. Appota,
VNG etc.
Comin in We’re
OPEN
Use Social extensively to promote Gaming, E-Commerce Apps
Video Ads on Youtube / Video Content platforms help
Build up userbase on Incent Traffic
Go for Incentivized route to reach critical mass across APAC for your
Gaming App
Mobile App distribution platforms key to success

9. In-App Purchase Ecosystem - India
 Regulatory Compliance Led to Slow Growth of
Ecosystem
 Today Mobile Wallets an Emerging Reality
 Carrier Billing Payments is Another Way for
MicroPayments
 Providers like Fortumo, Payelp in India Since
mid-2013
 Homegrown Players - Citrus Another Option
 See Availibility of More Enablers by Mid-2015

10. In-App Purchase Ecosystem - India
TEEN PATTI OCTRO
 India’s Largest Downloaded Gaming App
(Indian Version of Poker) – now funded by
Sequoia
 10Mn + Downloads on Android + iOS
 Monetization via In-App Purchases(Buy Chips)
 Top3 Revenue Grossing App on Playstore India
 Enabled Carrier Billing Payments in Nov ’14 on
Windows Platform
 Estimated Daily revenue - $40k – 50K per week
 Create World Cup Events – Drive Registrations
through Incent (Recharge coupons)

11. Case Study – Empire: Four Kingdom
App Name – Empire: Four Kingdom
Our Strategy:
Due to the size we targeted wi-fi display traffic
and used serious apps’ in game inventory
Traffic Achieved – 30,000 Installs in a Month
Category – Gaming
App Size – 52 MB (iOS), 35 MB (Android)
Installs from iTunes & Google Play
Geo Targeting – US, FR, DE, KR, UK, CA

12. www.tyroo.com
Contact for any queries
Siddharth.p@tyroo.com
SVG Media Pvt Ltd (formerly known as
Tyroo Media Pvt Ltd)
Smile Vun Group Building
Plot – 426, 1st Floor, Udyog Vihar Phase–III
Gurgaon, India- 122016