Mobile Gaming and the Retention Rhetoric
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The document discusses mobile game retention strategies. It introduces the speaker as having 11 years of experience in the online game industry and owning a mobile game publishing company. It then outlines the typical player retention cycle of engagement, immersion, and seeking new content or challenges. Specific retention techniques mentioned include exclusive time-limited content, boosters, subscriptions, and unlockables to keep players engaged and wanting to continue playing. The document stresses that retention is about game design and a proper free-to-play user experience rather than just push notifications or ads.
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Mobile Gaming and the Retention Rhetoric
- 1. Mobile Gaming and the Retention Rhetoric Martine Spaans Tamalaki Publishing & FGL.com
- 2. Quick Intro • 11 Years Online Game Industry experience • Owner @ Tamalaki Publishing • Hidden Object, Match-3, Simulation • More than 100 mobile game releases • Business Development @ FGL
- 3. Quick Intro • 11 Years Online Game Industry experience • Owner @ Tamalaki Publishing • Hidden Object, Match-3, Simulation • More than 100 mobile game releases • Business Development @ FGL
- 4. "Easy to Learn, Hard to Master” "I can quit any moment, but I want to play for hours” Casual Games have Changed
- 6. Retention: What’s New? Engagement: I like this game Immersion: I want to complete this game Retention Cycle
- 7. Engagement: I Like this Game
- 8. Engagement: I Like this Game
- 9. Engagement: I Like this Game
- 10. Immersion: I Want to Complete this Game
- 11. Immersion: I Want to Complete this Game
- 12. Immersion: I Want to Complete this Game
- 16. Retention: Exclusive, time-limited content Engagement: Boosters, Subscription Immersion: Unlocks, Amazon Prime, Tinder Plus, Gamehouse FunPass Monetisation
- 19. “Retention is more than a push notification or a retargeting ad campaign. Retention is in your game design and in a proper setup of your F2P user experience.”