This is

1. The Groop System Foundation
1. Inception 2. Execution 3. Launch
Phase
The Idea Phase Building It Release & Iterate
Challenges 1. Shiny object syndrome 1. Different languages and 1. Lack of launch (QA scripts) plans
2. Brainstorming separately interests 2. Not knowing what to do next
3. Not knowing users 2. Lack of buy-in and consensus 3. No system to get user feedback
3. No clear user based script
Tools 1. Business Prioritization Workshop 1. The Groop Brief 1. QA Toolkit
2. Brand Workshop 2. The Groop Planning Kit 2. Launch Plan Toolkit
3. User Definition 3. User Story Toolkit 3. User Testing Toolkit
Results Purpose Motivation Confidence
Focus Commitment Adoption
Clear Priorities Clarity Learning

2. 1. Inception 2. Execution 3. Launch
1. Database Layer
1. User Stories
2. Application Layer
2. Use Cases & Flows
3. Presentation Layer 1. Bug Fixes
3. Sitemap
4. Elements (CSS, 2. Analytics
4. Wireframes Javascript, Flash etc.)
3. Site Administration
5. Development Spec. 5. Hosting Setup
4. Multivariate Testing
6. Content Spec. 6. Q/A & Load Testing
5. Marketing
6. Partners
Information Development
Architecture (Front & Back) 7. Celebration
User
Product Definition
Experience Launch & Iterate
Identity & Visual Content
Design 1. Template Design Creation
1. Brand Definition
2. User Interface
2. User Profiling
1. Copywriting
3. Front End Spec.
3. Business Priorities 1. Stylescape
2. Imagery 1. Analysis
4. Design Application
4. Competitive Audit 2. Identity System
3. Videography 2. Usage Patterns
5. User Testing
5. Story 3. Typography
4. Animation 3. Demographic Detail
6. Product Revisions
6. Messaging 4. Iconography
5. Editing 4. Feature Revision
7. Marketing Strategy
7. Groop Brief 5. Color Palette
6. Rights Clearances 5. User Focus Groups
6. Style Guide
7. Content Loading 6. Release Planning
7. Performance