How we blend Product Management and User Experience design in the process of Product Development here at Unruly Media. Co presented by Me and Lewis Moore

1. XUX
eXtreme User eXperience
XP Day 2013
Mike Rawling
Michael.rawling@unrulymedia.com
@hedshot
Lewis Moore
Lewis.moore@unrulymedia.com

2. We are…
Mike Rawling
Senior UX Engineer @Unruly Media, at London
HQ
UX engineering history dates back to 1998…
…Consulting, designing, engineering, leading,
coaching, training….
Teams and initiatives for Tesco, Wiley,
Camelot, Konami, LoveFilm and Granada and
ITV
Also at Agile Cambridge, 25/9/2013

3. We are…
Lewis Moore
Product Manager @Unruly Media, at London HQ
Hands on software development and
consulting background history dates back
2008…
…Software and Infrastructure consulting at
EDF Energy and Rolls Royce.
Product Manager for Unruly Analytics and the
Viral Video Chart

4. Talk Themes




Stop with the theory, speculation etc.
How UX fitted into one XP story…
Do More…
Stop Doing…

5. Product Dev@Unruly Media
3 development teams:
 each consisting of about about 4 XP, javacentric, stupidly intelligent programmers
 Team has greatly varying levels of experience
and interests
 Extremely varied experience of customer facing
front-end product development work
 3 Product Managers
 1 UX guy

6. The Story Of A User Story

7. UX, historically…*
How some UXrs see themselves…

8. UX, historically…*
How some Devs see UXrs

9. UX, historically..
- Theoretical & „Ivory Tower‟
- Less attuned to rapid iteration
- Often mired in agency style 3rd party design
team „Fire and Forget‟ process
Forget Waterfall!...
...more like Cliff Diving…

10. XUX is…
Stop
Making
documents &
Design
specifications

11. XUX is..
Start
Finding stuff out
Trying stuff out
Learning
Iterating

12. What did that mean in
practice?

13. Product legacy…
Unruly Analytics
provides the data
that proves the ROI
…with an established
user experience

14. What one page looks like..

15. The story began…
“As Charlotte I would like to see what video
content is trending with my audience
segment online in real-time. So I can
promote the content in my social channels.”

16. Step 1 – Product Research
“As Charlotte I would like to….
…see what video content is trending with my audience segment online in realtime….
…So I can promote the content in my social channels”
UX
Product
Competitor Research
Competitor Research
Market Research
What Personas?
User Research
Design & UX Pattern
Research
Feasibility? Data
requirements?
Data requirements
Prototyping
Prototyping
UX: 35%
PM: 65%

17. Step 2 – Find Third Party Data…
Sign-up…
Get data…
…and play with it!
Use contexts and
research
Supplier Pricing &
Contracting
What do my persona's
care about?
Feasibility? Data
requirements?
Find tech‟s limitations How does this feature fit
with our offering?
UX: 35%
PM: 65%

18. Step 3 – Raw Prototypes
Analyse user reactions to
different visualisations
UX: 25%
Find value in the data,
Write some scripts and
demonstrate value before
stakeholders get bored
PM: 75%

19. Step 4 – Set UX vision, Stakeholder Review
Disparate ideas -> form
UX: 70%
Features and Functions
Cost to Maintain
Estimates from Dev
PM: 30%

20. Step 5 – MVP, More Wireframes and Spikes
Work out
acceptance criteria
with Dev
Functional & NFR
PM: 50%
Pair with Dev
On demand Huddles
Tweak/Refine and Test
Spike/s with Users
UX: 50%

21. Step 6 – Production

22. Step 7 – an experience prototype

23. Step 7 – an experience prototype
Experience prototype
UX: 90%
-
Captured *entire* team‟s requirements
- Created pairing with team
- Makes our discussions real
- Stakeholder validation
- Dev team validation
- User validation
- Commercial…
Input to prototype
VALIDATION!
VALIDATION!
VALIDATION!
PM: 10%

24. Step 8 – Current/future iterations
…Commercial
Feedback…
&
…Use (UX)
Validation…

25. The Take Homes

26. The Take Homes
1/ UX is not
- a Phase
- one person
- theory – theorists must climb down
from Ivory Towers
2/ Over-thorough style guides, product
Design Specs don't work: Devs will not
read them
3/ Everyone was hands-on:
- PM built technical product spikes
- UX built experience prototype
4/ Everything is in the service of proving
the viability of an idea, product of feature

28. Q&A
Any questions?
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29. Thanks for listening!
Still hungry? Contact us…
Michael.rawling@unrulymedia.com
@hedshot
Lewis.moore@unrulymedia.com
Winner Best Content
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Member
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