Presentation given to University of Wisconsin-Oshkosh students on the topic of blogging by Mike Maddaloni - @thehotiron - on 2/12/2015

1. Mike Maddaloni
@thehotiron 1
Blogging:
Strategize… Build… Thrive!
Mike Maddaloni
February 12, 2015
#uwonewmedia

2. Mike Maddaloni
@thehotiron 2
Before We Begin…
• Thanks to Personify
for use of their
technology
• personify.com

3. Mike Maddaloni
@thehotiron 3
How I Got Started
• Technical need
• Sandbox
• Showcase
• Set a goal
– Write on biz, tech
– Live 12/30/2006

4. Mike Maddaloni
@thehotiron 4
Building Influence
• Getting readers vs.
building an audience
• Building reputation
leads to influence
• Nokia found me!

5. Mike Maddaloni
@thehotiron 5
Strategizing a Blog
• Find your niche
– Niches are good!
• Target audiences
• Seeding the blog,
seeding your mind

6. Mike Maddaloni
@thehotiron 6
On Writing Words
• Most blog content is the written word
• Getting used to writing
on a regular basis
– You define this
• Ernest and Edgar

7. Mike Maddaloni
@thehotiron 7
Finding Your Voice
• Encompasses all
– Writing style, overall
presentation
– Words, photos, et. al.
• It will come,
and it will evolve

8. Mike Maddaloni
@thehotiron 8
Blog vs. Web Site
• Frequently updated
content
• Sharing
• RSS feed
– Aggregation
• Feed or email subscribe

9. Mike Maddaloni
@thehotiron 9
Building a Great Blog
• Frequently updated
content!
• Design/usability
• Easily share
• Analytics
• Social integration

10. Mike Maddaloni
@thehotiron 10
Your Blog Thriving
• Frequently updated
content!!
• Analytics tracking
• Comments and
Engagement
• Give it time, evaluate

11. Mike Maddaloni
@thehotiron 11
Q & A
?

12. Mike Maddaloni
@thehotiron 12
Thank You!
thehotiron.com
@thehotiron