1. Mark Eglinton
Chief Executive Officer
NDA Group
Emerging International
Business Leader
New Zealand International
Business Awards 2009

2. Farming is not
just Sexy...
It’s critical to NZ’s
future

3. Question 1.
Is 5% year on year growth enough?

4. Question 1.
Is 5% year on year growth enough?
• Sometimes
– if it is sustainable growth
– if the margin structure is right
– if it is in an industry with sufficiently large
scale

5. Question 2.
What happens to the NZ Agricultural
Sector if it grows at 5% for 10 years?
2011
Dairy 13 B
Meat 4.5 B
Forestry 4.3 B
Wine 1.1 B
Kiwifruit 0.9 B
= 24 B
Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

6. Question 2.
What happens to the NZ Agricultural
Sector if it grows at 5% for 10 years?
2011 2020
Dairy 13 B 20.2 B
Meat 4.5 B 7.2 B
Forestry 4.3 B 6.7 B
Wine 1.1 B 1.7 B
Kiwifruit 0.9 B 1.5 B
= 24 B = 37 B
Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

7. Question 2.
What happens to the NZ Agricultural
Sector if it grows at 5% for 10 years?
2011 2020 Absolute Growth
Dairy 13 B 20.2 B 7.2 B
Meat 4.5 B 7.2 B 2.6 B
Forestry 4.3 B 6.7 B 2.4 B
Wine 1.1 B 1.7 B 0.6 B
Kiwifruit 0.9 B 1.5 B 0.5 B
= 24 B = 37 B = 13 B + 55%
Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

8. Question 3.
How much technology is required to grow
the Agricultural Sector by $13B?

9. Question 3.
How much technology is required to grow
the Agricultural Sector by $13B?
• HEAPS, &

10. Question 3.
How much technology is required to grow
the Agricultural Sector by $13B?
• HEAPS, &
• Technology is Sexy, so

11. Question 3.
How much technology is required to grow
the Agricultural Sector by $13B?
• HEAPS, &
• Technology is Sexy, so
• The Agricultural Sector is HEAPS SEXY

12. So the Agricultural Sector is...
• Critical to NZ’s future
– It already has scale
– It already has an international footprint
– It is internationally competitive
– Modest sustainable growth creates massive value
• Sexy
– Heaps of technology is required to support it’s
growth and take NZ industry to the next level
– The commercialisation of agricultural related
technology is a massive opportunity for SME NZ.