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S T E P 1 . I D E A G E N E R A T I O N
5 0 I D E A S
KICK THEM OUT OF THE
Do not create a solution for the
person that needs to stop
procrastinating but for the ones
that surround him to kick him/her
out of their comfort zone. For
example, and app for his/her
parents or boyfriends and
girlfriends which aim is to give
these people tips to make the
person take action to ﬁnd a job and
face real life. This would be very
inappropriate because what our
person needs is to clear up their
mind and take the decisions by
themselves, ﬁnd their way without
too much inﬂuence of others.
49 MEGAPHONES AND "HIRE
Sell megaphones and a hanging sign
with the wordings "HIRE ME" for
unemployed people, like Kev. This is
ridiculous because what this
people need is a solution that
considers their emotional aspect, a
solution that pays attention to what
they need in order to keep their
conﬁdence and self-esteem up and
to encourage them in the whole
HELLO, I’M KEV, a self-conﬁdent, friendly and talkative graphic
designer recently graduated from college. I’m 24 and I live in
Buenos Aires. I’m very curious and observer as well as
team-working lover and problem-solving oriented, I have an
interest in UX but I’m not sure if this ﬁeld is what I want for my
professional life. I give up activities easily and I don’t think I can
take action by myself.
MUM AND DAD ARE
Talk to mum and dad, they always
know what would be the best for
us when taking a decision.
JUST DO IT, BUDDY.
If you need a job go and ring the
bell of the person that could offer
the perfect job by just saying
"hello I want to work with you".
THE ONE WITH SEVEN
Imagine that you are a cat and you
have seven lives to try ﬁnding a
perfect job. Prepare yourself as
good as possible and go for it.
Don't be afraid! this is just a game!
WORK AT HOME AND
Work at home so you can manage
your time and meet with your
friends and watch cartoons.
BEN-10 AS A HERO.
Ask Ben-10 so he can help you out.
WHAT WOULD MIKE &
You should do what Mike & Sulley
did. Never give up, follow your
ambition and trust in yourself!
Use my superpowers to get the job
and know what to do without
doing any effort, it's going to
HOW WOULD A 5-YEAR-OLD CHILD SOLVE
HELP AND ADVICE.
Offer Kev a complete service of help
and support to look for -and apply
for- jobs considering his speciﬁc
interests and taking into account
his strengths and weaknesses. This
service must be held by high
HOW WOULD YOU SOLVE THE PROBLEM IF
YOU HAD AN UNLIMITED BUDGET?
THE ONE WITH THE
Create a reality show for
unemployed people like Kev. People
that are struggling with this
problem shouldn't be exposed to
any kind of competition or have
direct contenders (although in fact
they do have contenders if we
consider the selection process of
people applying for a job). They
need to feel good, accompanied by a
community in which everyone help
each other to make the process as
nice as possible.
47 MAKING A REALITY SHOW
HELPFUL FOR OTHERS.
We could create a reality show
where contestants learn about
skills for looking for jobs but they
do not compete in a direct way. The
show could put an eye on the
emotional side of the whole thing
making the contestants feel more
reliable on their skills and nature.
This could be an interesting show
for the part of the audience that is
in the same position.
WHAT IS THE WORST IDEA YOU CAN COME
UP WITH FOR THIS PROBLEM?
CAN YOU MAKE THAT BAD IDEA WORK
WHAT WOULD BE A COMPLETELY RIDICULOUS
SOLUTION FOR THIS PROBLEM?
Look for sponsorship as a way for
companies to interact and search
candidates. This could be a network
similar to LikedIn in which users
can interact with each other, but it
would include the possibility to
apply for a job straight from this
digital product. Anyway this would
considerer some extra beneﬁts for
companies so that they can worth
Generate an open source platform,
collaborative in a 100% by users
with similar needs and motivations.
TIPS FOR ONE PERSON.
Deﬁne a personalized set of tips for
Kev to suggest him different ways in
which he could take action and ﬁnd a
job. This is not a solution in fact but it
could help him improve his
THE CARDS GAME.
Create a set of hand-made cards
where Kev can ﬁnd a series of
questions to make him think about
different ways to face his situation.
One example would be suggest him
think about a personality he looks up
to (a member of his family, a singer,
an actor, etc) and ask him in the
card "What would he/she do to ….?"
the statements have to be related to
the problems Kev is trying to
overcome. This could be a way of
making him think and take action.
HOW WOULD YOU SOLVE THE PROBLEM
WITHOUT SPENDING ANY MONEY?
HOW WOULD YOU SOLVE THIS PROBLEM IF YOU
HAD CONTROL OVER THE LAWS OF NATURE?
PREDICTING THE FUTURE.
Give Kev the ability to predict the
future, to predict what are the doors
he would need to knock to get the
most pleasant work environment in
the beginning of his professional life.
Give Kev the power to look beyond
the choices that are immediately
rewarding and look for the choices
that consider granting long-term
KNOWING WHAT OTHERS
Give Kev the ability to know what
others think without talking, give
him the power to know what's going
on in other peoples' mind (at some
point this could be a problem too).
TELEPORTATION AS A KEY.
Give Kev the ability to teleportate
from one place to another when
looking for a job. He could apply and
have interviews in different cities of
the world during the day! He should
also have the ability to be a multi-
language speaker and the ability to
know about all the cultures in the
world to face this scenario without
WEBSITES WITH JOB
Facilitate Kev a way to access
easily to newspapers or websites
with job offers.
12 MAKE THE WHOLE THING
SOCIAL. KEV NEEDS IT.
Websites with job offers already
exist. This needs to be a
collaborative tool, in which he can
feel accompanied by a lot of people
like him in the same place. The only
way Kev would stop procrastinating
is the possibility of a solution that is
truly engaging and useful for him.
ONLINE BASED PLATFORM
FOR CV CREATION AND
Provide a platform that helps him to
apply for several jobs sending CVs
via the Internet. He needs solutions
to be easy so he feels keen at taking
impulse to ﬁnd a job and stop
prioritizing secondary activities.
LET'S MAKE THIS IDEA A
MUST HAVE FOR OTHER
This idea could be eliminated and be
considered as a must have in other
ideas that consider the problem
from its main angle.
Be your own boss, collaborative
tool to meet people with the same
interests. A tool where they can
meet, set goals and take action as a
collective. A way to start doing
something with an intention, a way
to gain experience while learning.
A WAY TO KNOW THE JOB
MARKET AND GAIN
This is similar to idea 3) but with a
different focus. Members could be
part of a social networking where
people from different world
locations can meet, interact and
work together as a collective,
looking for jobs or challenges to
solve problems. They could gain
experience and it sounds good for
people like Kev whose main
objective is not to make money but
ﬁnd where to ﬁt.
Provide professional support to
make Kev realize that he needs a
change of mind regarding his
procrastination problem. This could
even be an app that helps him to get
to truly know what are his
priorities and a way to re.think his
NOT WORKING II.
I think this idea has to be
eliminated, as from the insight I
gained in the research stage Kev
needs to stop thinking and take
action as soon as possible. He is
young, and he doesn't need to feel
fear of making mistakes, he needs
to explore by doing, he needs to
interact with others to discover
what he truly wants for his
Provide means that make easier the
way in which Kev access to
information about what he's
interested in: workshops, courses,
post-grad education, job offers,
employees reviews and
USEFUL FOR MORE THAN
If this ideaallowsKevtointeract
help to openthedoorstoanunknown
Provide a mean to build a CV that
helps him ﬁnd speciﬁc jobs, giving
help and support according to his
BECOME THIS IDEA A
FEATURE FOR OTHER
This idea needs to be more holistic,
it could be considered a feature for
ideas 4), 6) and 7)
THE PRINTED BULLETIN.
A monthly bulletin ﬁt to Kev's
interests in his decision of looking
for a job to ﬁnd out how the job
market looks like and have a better
approach to his ﬁeld of interest. It
would be simple but maybe
effective to make him take action,
mainly if a printed bulletin arrives
straight at his home.
BROCHURES AS A
Traditional means of information
could also be effective only if they
are personalized and works in
terms of emotion and empathy.
Even if the person receives a
printed bulletin at his home he
could feel special and taken into
account in this tough process. This
tool could work as a complement of
online sources that have the
advantage of support the newest
information in real time. Printed
bulletins or brochures are also
expensive to produce and deliver.
DO WHAT YOU NEED AND
STOP DOING NOTHING.
Do you want to ﬁnd a job? Then ﬁnd
WHAT ARE THE MOST OBVIOUS SOLUTIONS
FOR THIS PROBLEM?/
WHAT CAN YOU ADD, REMOVE OR MODIFY
FROM THOSE INITIAL SOLUTIONS?
ELEVATOR PITCH TIPS.
Give advice on how to develop his
personal elevator pitch to be more
successful when attending to an
interview, and make him clear up
his mind at the same time
(because he will need to have clear
intention and determination on
how he want to be seen by others).
A MORE HOLISTIC
Idea 02 is insufﬁcient because
although it helps the person to do a
mental exercise when preparing
himself for an interview, it skips
important stages of the getting'
-a-job process. Think about a more
holistic initiative to our user's
expectations and proﬁle.
NETWORK FOR JOB
Collaborative social network that
allows users to help each other to
ﬁnd a job.
This idea is very similar to ideas 4)
and 15) so let's go with ideas 4)
SOCIAL BASED NETWORK
AS JOB ADVISOR.
Social based network for people
with similar feelings and problems
to take action. Job advisor and a
formula to stop procrastinating
while looking for a job.
ENGAGING, SOCIAL AND
PLATFORM, JOB ADVISOR
FOR JOB HUNTERS.
This could be good for Kev as he
feels he can’t start doing things by
himself. A virtual community would
help him to take action, a place
where everyone helps everyone to
ﬁnd a job. This tool have to be
engaging, social, and entertaining
to keep Kev's attention and
GOING BEYOND THE
COMFORT ZONE ONLINE
Out and about. An online community
similar to couch surﬁng or trip
advisor but related to work and life
challenge in where users share
their experiences. Take a risk and
ﬁnd a job, maybe you'll able to
discover your destiny by doing -and
not by waiting-.
This idea embraces the philosophy
for idea 3, they're related and the
main aim of it is to give users
conﬁdence and allow them not to
feel fear of the unknown, going
beyond their comfort zone.
Offer Kev the possibility to take
courses and workshops given for
free by companies involved in the
ﬁeld he is showing interest in. This
would help him learn a lot and truly
know whether this is what he is
willing to do for a living or not.
FREE TRIPS TO THE MOST
Offer Kev access to an international
network of young recently
graduated professionals to apply
for free trips to different places of
the world to get training in the best
companies of the world. Aim: gain a
lot of experience to be able to adapt
themselves at local and foreign job
THE ONE WITH THE ROBOT.
Develop and empathic and
product that, taking into account
user's preferences and personal
information, could help them to ﬁnd
the right opportunities in the right
moment and place. This could be a
sort of a robot, a pet, or something
that could engage people to take
action to look for a job and truly
know the best professional ﬁelds
for them. A speciﬁc product could
have more speciﬁc features and
characteristics than a simple app
THE BRIDGE TO REALITY.
Give Kev and people similar to him
(recently graduated students
willing to take action in their
professional life) the opportunity to
go and live in a place (campus)
where they can face a wicked
problem in the area they are
interested in and give a solution for
real life situations. This could be
considered a joint venture between
government, companies and
educational institutions, they could
make great efforts to ﬁll the gap
between college and job market.
THE POWER FOR TRULY
Give Kev the power to truly know
his direction in life. In this way he
wouldn't feel frustrated when
facing a situation.
THE POWER FOR
REPELLING FEAR OF THE
Give Kev wisdom to avoid creating
resistance to taking action, avoiding
fear of the unknown and feeling good
when making mistakes. Making
mistakes as a way of learning.
Give Kev the ability to never complain
or doubt and give him a "just do it"
attitude as his main gift.
S T E P 1 . I D E A S E L E C T I O N
0 3 I D E A S
THE INTERESTS COLLECTOR (9)
Although there are more practical ideas in the list, this is one that could work for
Kev. He needs a tool to simplify the way he access to the information he is inter-
ested in. A place that allows users to concentrate the information related to strict
user preferences may be a good choice.
If this is easy and fun to use, it could be a good option for Kev to stop procrastinat-
ing and pay attention to something that looks attractive to his eyes.
The interest collector will contain clear information related to workshops,
courses, post-grad education, job offers, employees reviews and diaries written
by professionals working in the area. A way to concentrate all the details in which
he could ﬁnd inspiration or motivation for his curious mentality. A way to help Kev
to take action.
This could be more or less easy to implement depending on the number of features
and functionalities to display.
THE BRIDGE TO REALITY (35)
Give Kev and people similar to him (recently graduated students willing to take
action in their professional life) the opportunity to go and live in a place (campus)
where they can face a wicked problem in the area they are interested in and give a
solution for real life situations. This could be considered a joint venture between
government, companies and educational institutions, they could make great efforts
to ﬁll the gap between college and job market.
They could give a lot of people this opportunity to gain experience and conﬁdence, to
know market rules, to participate in multi-disciplinary teams, to see their ideas
working in real life solutions, to make focus on it and nothing else. A program like
this would demand a huge economical effort and negotiations between the differ-
ent actors involved.
This idea is maybe the most useful for people like Kev, they're willing to work and
live a great and brand new experience, they can work with real problems for real
companies and give real solutions. It would be awesome for governments and
companies to have several campus along the country. This idea would work for
professions similar to Kev's and it would be a great initiative in Argentina.
ENGAGING, SOCIAL AND ENTERTAINING PLATFORM,
JOB ADVISOR FOR JOB HUNTERS (RESULT OF IDEAS
4, 5, & 15)
This could be good for Kev as he feels he can not start doing things by himself. A
virtual community would help him to take action. This tool have to be engaging,
social, and entertaining to keep Kev's attention and motivation. This tool could be
considered as a job advisor for job hunters.
The main function of this online app is to be a practical way in which people
can create a network to help each other ﬁnd a job. They will be able to share
their experiences, fears and motivations, they could advice others after having an
interview, and so on.
This tool have to be entertaining, it has to be seen by users as an adventure, something
that tries to bring positive feelings around a topic that have always been connected to
stressful situations and unhappyness. I have detected that people similar to Kev are
trying to cope with the gap between college and job market, but also they're coping
with their transition between teenagehood to adulthood (yes, even if they are in their
twenties). They feel they have to behave as mature people, they have to ﬁnd a job and
move alone, this whole package generally produces fear, stress and discouragement
when this people try to make it alone. Relations between users would be considered as
a key for this product. This tool has to connect emotionally with users. Gamiﬁcation
strategies would also help to give users permanent feedback and/or set deadlines to
improve their performances, maintain their interests and avoid giving up.
THE MOST PRACTICAL IDEA (ONE THAT COULD BE EASILY
THE MOST DISRUPTIVE IDEA (ONE THAT COULD MAKE A HUGE
IMPACT, REGARDLESS OF HOW FEASIBLE OR AFFORDABLE IT IS).
YOUR FAVORITE IDEA (ONE IDEA THAT YOU ARE EXCITED ABOUT
FOR WHATEVER REASON… YOU DON'T HAVE TO JUSTIFY WHY).