Brief introduction to twitter for beginners interested in exploring the medium for marketing.

1. #&@
Hashtags & Handles: An Introduction to Twitter

2. # & @: Twitter?
o Twitter icons are known for their
blue hue and bird mascot.
o Twitter is real-time conversation
through micro-blogging.
o Twitter brings people closer to
their interests.

3. @#&!: Punctuation for Tweeps
# Hashtag
@ Handle
o Your name and presence on twitter.
o Used to mention (MT) people in tweets
o
o
o
o
Aggregates tweets on like subject matter
Used to organize TweetChats
Can be used as a punch line in a joke.
Used to show what is trending.

4. Understand @ vs. # usage
@Msbluestrail
#Msbluestrail

5. What’s trending?
o Twitter is a global
communication tool
o It is important to check
what is trending daily
o Branded tweets need
to be removed when
breaking news takes
over the medium

6. Listen then tweet
o Let the conversation inform you
o Take notice of the daily hashtags
o Find influential people in your area of interest to follow

7. 140 characters or less
o A tweet is limited to 140 characters including photos and links
o Choose your words carefully
o Use action verbs
o Say it concise & correct…..Say it fast

8. Auto Tweet with Care
Don’t get iced by your own breaking news

9. #FF: Follow Friday
o Every Friday is #FollowFriday
o Thank every new follower
o Recommend new followers to your followers.
o Thank followers for retweets (RT), mentions (MT) or favorites

10. Mystery links
o Never click on a mysterious link in a direct message (DM)
o Dormant twitter accounts get hacked routinely
o If you receive a link from someone who isn’t on twitter often don’t
click on it
o Especially if it says “I can’t believe you did this”

11. Finding your brand voice
o Be genuine
o Show your passion for your area of
expertise.
o Embrace your inner geek
o When in doubt make them laugh

12. THANK YOU!