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GOODS Service Experience “Want a cup of “The best part of “I can’t start my day coffee for waking up is folgers without a visit to breakfast?” EXTRINSIC in your cup” INTRINSIC Starbucks” MOTIVATORS MOTIVATORS CONCEPTUAL INDUSTRIAL INFORMATION PRICE FEELING & (CREATORS (FACTORY) (KNOWLEDGE) FEATURES PERSONAL GOALS EMPATHIZERS) PRODUCT QUALITY SOCIAL GOALS 4pUTILITY marketing: SIGNIFICANCE new ps Participants, focused on product, process and selling goods. place,promotion, physical evidence tocommodities very price. focused on a fill an experience profitable market need. need.

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