9. Under the brand names Mountain Safety Research (MSR), Platypus, and Therm-A-Rest we are recognized as the technical and market leader in hydration systems, hand-held water purifiers, lightweight camp stoves, cookware, sleep pads, and snowshoes. MSR & SweetWaterPurifiers MSR Tents MSR Stoves Denali Snowshoes Therm-A-Rest Sleep Pads Platypus Hydration Systems
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11. Cascade Designs has over 5,000 Outdoor retail accounts in the U.S. and sales agents in over 40 countries around the world.
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13. On the commercial side of our business, market pressures require us to have something new at the trade show every year.
14. Government funded development efforts enable us to “swing for the fences”, and partner with universities and technology firms to research cutting-edge technologies.$ $ Valley of Death Product Revenue DoD Funding
15. Day One Response Background “Providing clean drinking water is our #1 challenge in disaster zones.” -Steve Rieve, American Red Cross Cal Poly State University & DayOne Response, Inc.
16. The DayOneWaterbag™ All essential functions in one unit: Easy Collection Under difficult conditions Transport Backpack straps are comfortable Treatment Dirt, Cysts, viruses, bacteria removed Storage and Dispensing closure prevents re-contamination
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18. DayOne Response, Inc. founded April 2010 with guidance from Innovation Quest and NCIIA
20. Working with P&G’s Children’s Safe Drinking Water program to expand the use of PUR in disasters and other development settings.
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22. CDI Water Purification Technologies Map Access to cutting-edge technologies has given CDI the opportunity to evaluate the full spectrum of water purification technologies for use in the Base of the Pyramid markets. Applied Energy Physical Separation Chemical Treatment MIOX PATH Particle Filtration (Sieves) Oxidant Dosing Sefar MIOX Sweetwater Electro-Chlorination Lemelson Quartek Laird- Norton Metal Ion Treatment Hollow Fiber MSR One Drop Gates Apaclara PATH Ceramic Candle Filters Forward Osmosis Capacitive De-ionization TDA Research Oasys MSR HTI MM Media Resintech Solar Radiation Ion Exchange Adsorption Puralytics Purolite Calgon ORICA Biomin Cal Poly University Halogenated Resin Precipitant Dosing Halosource Light Year
37. Bill Varnava, the project officer on several of CDI’s military funded R&D efforts, is a Cal Poly alumni, and recommended that CDI consider working with the University on a Senior Project.Naval Base Ventura County (Port Hueneme, CA) The Seawater Desalination Test Facility (SDTF) provides research, development, test and evaluation, and training support for water purification equipment.
43. Strong project manager at Cascade Designs. [Design lead worked with the student team]. Willingness to invest time and resources to support the student effort.
49. Position the CDI/PATH/Day One team to participate in new humanitarian and disaster relief efforts. [Operation Crimson Viper].
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51. 5% Technology - 95% All the other stuff Business models Cultural factors User experience Financing Ease-of-use Distribution Supply chain Maintenance Cost
59. Partnering Selection Criteria What factors does Cascade Designs consider when evaluating potential industry or University partners? Technical Advantage – Does the product concept have a competitive advantage over the existing COTS products. Passion – Does this team have the vision, talent and commitment to get the job done? Business Compatibility – Are the business interests aligned? Synergy – Does this opportunity fit in with other existing development projects or strategic objectives? Distribution Fit – Can we sell the products resulting from this effort into one of our existing markets? Manufacturing Fit – Can we produce the future products with our existing manufacturing capabilities? I.P. Protection – Is defensible I.P. protection available? Risk – What are the potential risks vs. rewards? Operation Crimson Viper Field Testing
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61. Lack a clear understanding of the target markets and competitive landscape.
79. Operational cost per 1000 liters: $0.131 Electricity battery charging cost is based on charging station price. It would be less if the operator has access to electricity and does not need to go to a charging station.
82. Field Trials December, 2008: Kenya Kenya, installation of a 20 L electrochlorinator. Collect initial operator/training feedback June, 2009:Kenya Kenya, revisit 20L installation Hold focus groups on 200L alpha prototype Collect qualitative feedback Spring/Summer, 2010: Ghana, Kenya, Zimbabwe Set up first SE200 water kiosks Carry out quantitative microbial studies in households Collect operator and customer feedback Develop preliminary financial model July, 2010: Disaster Response Exercise in Thailand Simulated disaster scenario Train Thai Marines to operate the SE200 Compare to 5 other disaster relief water technologies
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84. CDI and PARC have complimentary core strengths.
85. CDI’s in-house manufacturing engineering, prototyping and LRIP production capability can compliment PARC technology transition efforts.
86. CDI can serve as a Prime contractor on collaborative development efforts (SBIRs, etc.).
95. Operational cost per 1000 liters: $0.131 Electricity battery charging cost is based on charging station price. It would be less if the operator has access to electricity and does not need to go to a charging station.
98. Field Trials December, 2008: Kenya Kenya, installation of a 20 L electrochlorinator. Collect initial operator/training feedback June, 2009:Kenya Kenya, revisit 20L installation Hold focus groups on 200L alpha prototype Collect qualitative feedback Spring/Summer, 2010: Ghana, Kenya, Zimbabwe Set up first SE200 water kiosks Carry out quantitative microbial studies in households Collect operator and customer feedback Develop preliminary financial model July, 2010: Disaster Response Exercise in Thailand Simulated disaster scenario Train Thai Marines to operate the SE200 Compare to 5 other disaster relief water technologies
Notas del editor
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Water is delivered in very different ways
Based on cost data from Kenya/Ghana (4 sample points of salt, 1 sample point of battery charge)
What makes a good MFI product? Would this be high risk or low risk? During phase 2 we need to validate and refine these assumptions (# of customers and demand).assumptions: Cost of salt per kg$0.27; Salt used per batch (500mL) of BRINE solution =(kg)0.075;Cost of salt per batch (500mL) of BRINE solution=$0.00027;1 batch (500mL) of BRINE treats 1999.2 Litres of water;Cost per battery recharge$1.33; Battery recharge allows treatment of 32,000 Litres; Exchange Rate (KES/USD)75; Average daily demand for water (in litres)= 2,000; Operating days per month=26.1; # Runs of chlorinator per month= 217.3
Based on cost data from Kenya/Ghana (4 sample points of salt, 1 sample point of battery charge)
What makes a good MFI product? Would this be high risk or low risk? During phase 2 we need to validate and refine these assumptions (# of customers and demand).assumptions: Cost of salt per kg$0.27; Salt used per batch (500mL) of BRINE solution =(kg)0.075;Cost of salt per batch (500mL) of BRINE solution=$0.00027;1 batch (500mL) of BRINE treats 1999.2 Litres of water;Cost per battery recharge$1.33; Battery recharge allows treatment of 32,000 Litres; Exchange Rate (KES/USD)75; Average daily demand for water (in litres)= 2,000; Operating days per month=26.1; # Runs of chlorinator per month= 217.3