Brand You: No Bull Social Media Strategy
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Steve Marshall and Tom Bennett from The New Group gave a presentation on social media and personal branding. They discussed what social media is, how it enables listening, talking, energizing and spreading, and the underlying technologies like RSS, feeds, sharing, blogging and community. They advised attendees to start a blog, create a Twitter identity, and maintain their online presence to build their personal brand.
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Brand You: No Bull Social Media Strategy
- 1. Brand You: No Bull
- 2. Brand You: No Bull
- 3. Steve Marshall President, The New Group Linfield Graduate-1986 Tom Bennett Digital Strategist The New Group
- 4. 45 minutes • Are we communicating yet? • What is social media? • Underlying technologies • Brand You? How can I get started?
- 7. ! ! !
- 14. Social Media is a way of thinking...
- 16. Think Conversation • Engage ! ! • Interact ! • Energize ! • Support ! ! • Embrace
- 17. ? ! ! ? ! ! ! ! ! !
- 21. Social media enables... • Listening - Gain insight, generate ideas • Talking - Increase demand, create leadership • Energizing - Increase action, enlist support • Spreading - Develop best practices/ share “ownership”
- 22. Oh this is just a fad...
- 23. If Facebook were a country,
- 24. If Facebook were a country, it would be the fourth most populated place in the world.
- 25. 1 out of 8 couples married in the U.S. last year met via social media.
- 26. The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Australia.
- 27. 80% of companies are using LinkedIn as their primary tool to find employees.
- 28. 25% of search results for the world’s largest brands are links to user-generated content
- 29. 25% of Americans in the past month said they watched a short video
- 30. 25% of Americans in the past month said they watched a short video ... on their phone.
- 32. RSS • Really Simple Syndication • Data and “Format” are separated • Allows • Feeds • Data Portability • Increased functionality
- 33. RSS • Really Simple Syndication • Data and “Format” are separated • Allows • Feeds • Data Portability • Increased functionality
- 34. RSS • Really Simple Syndication • Data and “Format” are separated • Allows • Feeds • Data Portability • Increased functionality
- 35. Tagging Leopard
- 36. Tagging Leopard, cat, mammal, jungle, spotted, endangered, fur, fashion
- 37. Sharing • Relies on RSS, tagging • Search/Store/ Share • Creates communities
- 39. Community
- 40. Your clients are already there
- 41. Create your own empire
- 42. Micro-Blogging
- 43. Micro-Blogging
- 44. Micro-Blogging
- 45. Blogging
- 46. Blogging
- 49. Brand you?
- 50. The product: “you” •Goals - define what you want •Manifesto - say what you believe •Differentiated - be yourself
- 51. Words to live by •Authenic •Transparent •Current
- 52. Ideas that spread, win. - Seth Godin •Use Otaku •Find common ground •Ask others to help •Make it simple •Make it transformative (Token effect)
- 55. It’s been quite a journey...
- 57. Start here: 1. Get a web-based email address. (Gmail) 2. Start a blog. (Blogger/WordPress) 3. Create a Twitter identity, really. 4. Maintain your online identity.
- 58. Blogging Options • Hosted for you yourname.blogger.com • Host it youself at your domain www.mysite.com
- 59. Its a river, not an in-box • You don’t have to read it all • You don’t have to join it all • Make it a habit - think sharing • Filter, search, tag • Learn to say NO.
- 60. Start thinking “community” • Set priorities: know a few tools • 15-30 minutes each day • Network, not emails • One hour a week • Writing a blog post • Expand your network • Show, don’t tell
- 62. Be a Mental Entrepreneur • Build energy • Enlist support • Build a network • Initiate/validate/migrate • Fail fast, learn fast
- 63. Its like a new relationship •Be nice •Be yourself •Be engaging •Don’t be freaky
- 64. Twitter: @steven_marshall steve.marshall@thenewgroup.com Twitter: @tom_bennett tom.bennett@thenewgroup.com
- 65. Twitter: @steven_marshall steve.marshall@thenewgroup.com Twitter: @tom_bennett tom.bennett@thenewgroup.com