Everyone knows that social is important. But how do you use it to drive sales through the roof?
People learn about brands in fundamentally new ways and this shift has transformed marketing. The traditional approach of online advertising and a good-looking website is no longer enough for business success. Learn how companies are leveraging social and content marketing to grow their businesses. View our webinar to learn from the best industry thought leaders. Jamie Grenney, VP of Social Media and Online Video at salesforce.com, and Mark Roberge, VP of Sales at HubSpot, unite to deliver an eye-opening presentation about the social and content layers shaping up successful marketing efforts.
During this 50-minute webinar, you will learn how to: http://bit.ly/SI7bFU
How to Grow Your Business with Social and Inbound marketing
1. How to Grow Your Business with
SOCIAL & INBOUND Marketing
+ =
#SocialContent
2. Your Presenters:
Jamie Grenney Mark Roberge
VP of Social Media & Video VP of Sales
@Salesforce @HubSpot
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3. Today’s Agenda:
1 Metrics Your Business Should Focus On
2 How to Grow Your Social Database
3 Build Deeper Relationships with Prospects
4 Using Social Data for Smart Marketing Decisions
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6. Three Key Metrics
The marketing world is full of metrics, but there are three essential ones to focus on:
Leads The # of new leads
you bring in.
Marketing
Qualified The # of leads you qualify
Leads for sales follow-up.
Sales The number of leads who
convert into customers.
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8. LEAD
A contact who has taken an
action to receive information
from your company.
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9. Track Leads Across Different Sources
Measure traffic and leads that your marketing channels are driving
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10. Track Leads by Campaign
Measure how many leads your campaigns are driving by channel
11. Three Key Metrics
Leads The # of new leads
you bring in.
Marketing
Qualified
Leads
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12. MARKETING A lead that has converted on a
QUALIFIED resource that pushes them
down the sales funnel.
LEAD
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13. MQL Examples:
Contact who downloaded an ebook on lead gen,
company is 200-1,000 employees & in North
America.
A contact at a company in the US who filled out the
form to request a sales demo or started a trial.
A contact at a company whose role makes him/her
a decision maker, e.g. a VP or Director.
15. Track the # of Marketing Qualified Leads
Track progress on these same marketing qualified events
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16. Computing the Marketing SLA
MQL Type Average MQL to Value per
Revenue / Customer MQL
Customer Close %
Ebook $160,000 1.0% $1,600
Webinar $100,000 1.5% $3,000
Free Trial $150,000 2.0% $3,000
Tradeshow $125,000 1.0% $1,250
Contact Sales $110,000 10.0% $11,000
17. Three Key Metrics
The marketing world is full of metrics, but there are three essential ones to focus on:
Leads The # of new leads
you bring in.
Marketing
Qualified The # of leads you qualify
Leads for sales follow-up.
Sales
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18. SALE
The lead becomes a customer,
resulting in a sale for your
company.
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19. Track #of New Customers Generated
Ensure that your marketing efforts are bringing in new customers
41. Top Tactics To Grow Your Subscribers
Advertising for Fan Acquisition
Campaigns Driving to Like Gates on Facebook
Like & Share Buttons On Your Website
Cross-Promote Social on Emails
Active Engagement on Social Channels
Drum Beat of Great Content!
44. Creating Your Social Customer Profile
Campaign Attribution
for Social Touches
Web & Social
Enhance Lead Scoring
Personalize
62 Org Communications
Refer to Salesforce.com Safe Harbor Statement. This presentation may contain forward looking statements.