Design Plan Readings 1. None Learning Objectives 1. Plan a poster design Assignments ::: (90pts) Design Plan REQUIREMENTS 1. (5pts) Create and save a document named DesignPlan.pdf 2. (10pts) Use the document formatting outlined in the syllabus and create a heading called Design Plan 3. (5pts) Use the same business you have been working with for this project. 4. Create subheadings for the following topic areas followed by the appropriate text/content. Be very specific. 1. (5pts)Business Profile - What is the business and what is its identity? 2. (5pts)Goals - What are you going to accomplish with the poster? 3. (5pts)Content/Important Information - What content/information will you include on the poster 4. (5pts)Target Audience - Just saying "for people that like ice-cream" is not enough description. Be very descriptive and narrow down your audience to a specific one. This is something that the client will be able to define, but for the purposes of including it, you will determine it for this project. Remember this is not the audience for your business or service, it is the audience for this particular design. And by defining a target audience, you are not excluding other audiences, you are simply saying, this is the most likely audience. 5. (5pts)Word/Visual/Symbolic Associations: What words and ideas do you want to represent with this poster? What icons, symbols or graphic reductions may serve this purpose best? Are they realistic or symbolic? Create a list of words and images first, then describe your best ideas. 6. (20pts)Design Concept - Create the following. 1. Color schemes: Include 2 possible color schemes. Create color swatches and insert these as images into your document. Explain how these colors relate to your business. Use the terminology from your readings on color. 2. Fonts: Include 3 examples of fonts you might use. Insert images of your fonts or use the actual fonts. Explain how these fonts relate to your business. Use the terminology from your readings on type. 3. Images: Using a stock image source (not Google), include at least 5 images that you think might use/alter/trace/copy for the poster. Insert these into your document.Explain how these images relate to your business. Use the terminology from your readings on images. Include the url for each. 4. Ideas: Using Google or similar, include 3 images of posters that you think have good design ideassimilar to what you want for your poster. Insert these images into your documentand for each one, state what the poster has that you think works. Use the terminology from your readings on design elements and principles. Include the url for each. 7. (20pts) Sketch: One sketch of your design. I would prefer that you hand draw these (then scan/photograph to digital files) but, you may use software such as Photoshop, Illustrator, InDesign (Word, Paint, whatever) to sketch these out. Make sure they are legible, designed, thoughtful and illustrate the ideas you described above. Do not w.

1. Design Plan
Readings
1. None
Learning Objectives
1. Plan a poster design
Assignments
::: (90pts) Design Plan
REQUIREMENTS
1. (5pts) Create and save a document named DesignPlan.pdf
2. (10pts) Use the document formatting outlined in the syllabus
and create a heading called Design Plan
3. (5pts) Use the same business you have been working with for
this project.
4. Create subheadings for the following topic areas followed by
the appropriate text/content. Be very specific.
1. (5pts)Business Profile - What is the business and what is its
identity?
2. (5pts)Goals - What are you going to accomplish with the
poster?
3. (5pts)Content/Important Information - What
content/information will you include on the poster
4. (5pts)Target Audience - Just saying "for people that like ice-
cream" is not enough description. Be very descriptive and
narrow down your audience to a specific one. This is something
that the client will be able to define, but for the purposes of
including it, you will determine it for this project. Remember
this is not the audience for your business or service, it is the
audience for this particular design. And by defining a target
audience, you are not excluding other audiences, you are simply
saying, this is the most likely audience.
5. (5pts)Word/Visual/Symbolic Associations: What words and
ideas do you want to represent with this poster? What icons,

2. symbols or graphic reductions may serve this purpose best? Are
they realistic or symbolic? Create a list of words and images
first, then describe your best ideas.
6. (20pts)Design Concept - Create the following.
1. Color schemes: Include 2 possible color schemes. Create
color swatches and insert these as images into your document.
Explain how these colors relate to your business. Use the
terminology from your readings on color.
2. Fonts: Include 3 examples of fonts you might use. Insert
images of your fonts or use the actual fonts. Explain how these
fonts relate to your business. Use the terminology from your
readings on type.
3. Images: Using a stock image source (not Google), include at
least 5 images that you think might use/alter/trace/copy for the
poster. Insert these into your document.Explain how these
images relate to your business. Use the terminology from your
readings on images. Include the url for each.
4. Ideas: Using Google or similar, include 3 images
of posters that you think have good design ideassimilar to what
you want for your poster. Insert these images into your
documentand for each one, state what the poster has that you
think works. Use the terminology from your readings on design
elements and principles. Include the url for each.
7. (20pts) Sketch: One sketch of your design. I would prefer
that you hand draw these (then scan/photograph to digital files)
but, you may use software such as Photoshop, Illustrator,
InDesign (Word, Paint, whatever) to sketch these out. Make
sure they are legible, designed, thoughtful and illustrate the
ideas you described above. Do not worry about your ability to
draw, just be specific and clear.
5. (5pts) Make sure your document has a nice layout and looks
professional and "designed".
::: (10pts) Submit your work
REQUIREMENTS
1. (5pts) Save all files to a folder using the naming convention
outlined in the syllabus. Zip the folder and submit below.

3. 2. (5pts) Provide answers to the following questions in the
comments section.
1. What did you learn?
2. How long did it take?
3. Did you have any problems?
4. Do you have any questions?
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