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Building Social Communities "IRL"
1.
2. I Am...
TalentNet
M3TalentConsulting.com BeyondSocial
DovetailHR
www.TheOneCrystal.com
3. AGENDA
1 What is Community?
2 Success of Community
3 Building the Community
4 Launch Community
5 Maintaining the Community
4. WHAT IS COMMUNITY??
3
Defining Characteristics: Common
Interests, 360 Conversation; Consistent
2 Interaction
AKA: Social Community, Talent Community
1
Definition: It’s a virtual place where people with similar charateristics
gather on a regular basis.
5. COMMUNITY
EXAMPLES
BLOG
1
BULLETIN BOARD / NING NETWORK
2
FACEBOOK
3
TWITTER
4
LINKEDIN
5
6. COMMUNITY
EXAMPLES
INSTAGRAM
6
PINTEREST
7
FOURSQUARE
8
CHATROOM
9
DRUPAL, OWN COMMUNITY SITE
10
13. BUILDING BLOCKS:
What Does it Take??
• Commitment
• Strategy
• Content
• Members
14. NEW OR EXISTING?
Your first option is to build a community from scratch. This is going to take a
higher commitment of time & money. 1
Second option is to join/use an exisiting community to share your message.
2
Third option is to use an existing platform to create a micro-site or channel
to cultivate your own community.
3
15. BUILDING A COMMUNITY
FB T
MOST USED SOCIAL 100 MILLION ACTIVE USERS
1 NETWORKING SITE ON THE
PLANET
1
Over 50% Log In Daily 50 Million Users Log in daily
2 2
30 BILLION Pieces of Content Over 185,185 Tweets PER
3 Shared Monthly 3 SECOND; 1.6 BILLION Tweets
EVERY DAY
EASILY ACCESSIBLE - Mobile, EASILY ACCESSIBLE - Mobile,
4 Computer, Tablet – Diverse Use 4 Computer, Tablet - Hashtagged
21. AGENDA
1 USE THE SOCIAL STRAT PLAN YOU CREATED DURING BUILDING PHASE
Have 30 PIECES of VARIED Content Before You Launch 2
3 Start Small. Grow. Evolve.
Learn As You Go. 4
5 Ask For Feedback.
Have. Patience. 6
22. ONLY TWO FACTORS FOR LAUNCH SUCCESS HERE:
USABILITY
1
USER EXPERIENCE
2