The 4 E's of Marketing By Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide.
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
53. The results
• The first double Grand Prix at Cannes
– TV commercial
– Viral film
• Sales up $500 million since beginning of
campaign
• Ranked 3rd for most transformed brand
– Behind YouTube and Google
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61. Marketer of the Future
1. Experience – do your Customer Journey
2. Everywhere – create an idea with no TV
or print
3. Exchange – calculate the value of your
Customer
4. Evangelism – bring passion to your brand
through engagement
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