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More than just social networking
1. Welcome
More than just social networking…
By Jonathan Oslar and Faraaz Noor
17th November 2011
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3. So what are we going to share with you?
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4. Brand identity
“ A brand is not a product. It is the sum total of everything
a company does — the good, the bad and even the off
”
strategy — that creates a large context or an identity
in the consumer’s mind.
Scott Bedbury
Formerly of Nike and Starbucks
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17. Value proposition…
A Value Proposition must include the following:
A description of "What” you provide
Be able to respond to "So what?”
Have the ability to quantify "How much”
And…Provide Proof
And remember, a good Value Proposition should
be able to be written on the back of a napkin
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18. The search engine of the world
The leader in low prices and vast selection
The operating system of the world
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19. Marketing
A marketing strategy defines the businesses objectives and describes the way you're going
to satisfy customers in your chosen markets
So what should my marketing strategy consist of?
The scope of the business
Marketing objectives
Target segments and positioning
Marketing mix
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20. High end marketing campaign
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21. Don’t be afraid to be different
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23. Website solutions
Every new business should have an online presence
It’s not just how it looks, UI & UE
From thorough contact information to customer
testimonials, here are the essentials that every
small business website should have for
it to effectively help you do business
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31. Digital media
Show the customer the product or service in action
Simplify the product and give all of the
information that the customer needs
in less than three minutes
Gain loyalty
Use more than words
and photographs
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32. Social networking
Does simply having a Twitter account or Facebook page make your company social?
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33. So it is more than social media
Social media can play an important part in a marketing
strategy but there is more to it and it needs to be planned
carefully
You need to lay the marketing foundations:
Branding
Value proposition
Marketing strategy
Once all of these are in place you should enter the world
of social networking
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34. Thank you
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