On Wednesday, October 10th, StumbleUpon hosted a free webinar sharing some key insights about capturing the mobile audience. Focused on strategies for creative directors and media planners/buyers, the webinar discussed: + Optimizing content layout and selection given limited screen real estate + Providing a seamless experience using the in-flow advertising approach + PSY's dance moves in 4 simple steps

1. OP OP OP Mobile
Advertising!
!
#SUGangnamStyle!
Jack Krawczyk ! Rishvika Kumar!
! !
Head of Monetization! Marketing Associate!
October 10, 2012

2. Todayʼs PSY* Lessons!
op State of Mobile!
!
!
op The User Experience Equation!
!
!
4 Steps to mobile advertising
op
#SUGangnamStyle!
* PSY is in no way / shape / form endorsing this…
officially!

3. #SUGangnamStyle!

4.
PSY: !
Dress Classy,
Dance Cheesy!
Mobile: !
Big Reach,!
Personal Touch!

5.
Mobile sales outpacing desktop!

6. 24%!
% traffic from mobile!
2%! 11%!
2010! 2011! 2012!

7. Itʼs not a fad.!
!
Mobile is growing
everywhere.!

8. PSY: Noble at day time, crazy at nighttime!
Mobile: Used on the go, used only by you!

10. Mobile is more of a
personal connection.!

11. …with a focus on
getting to the point.!

13. Thatʼs why we believe
in native monetization.!

14. Native Advertising!
Advertising that
integrates with the native
use case of the platform.!

16. What do people
do on their
mobile devices,
anyway?!

17.
Everything!!

18. “Weʼre now seeing traffic at rapid
rates where users are moving to
mobile, so we have to take
advantage.” !
!
Solmon Masch!
Director of Mobile Sales & Strategy, Time Inc. !

19.
The Bottom Line!
!
Optimize your
ad campaigns for
mobile devices!!

20. So, what can advertisers do to
effectively reach a mobile audience? !
op
op
op
Mobile Advertise
#SUGangnamStyle!!

21. PSY: !
A guy who seems calm
but plays when he plays!
Mobile:
Advertisements must
be seamlessly
incorporated into the
user experience –
within the flow of
accomplishing the
tasks at hand!

22. Psy taught
Britney Spears,
and now
itʼs your turn. !
!
Ready?!

23. PSY:
Put your sunglasses on!
#1! Mobile: !
Get your ad ready!

24. #2!
PSY:
Do the cowboy!
Mobile: !
Use rich visuals to make sure
your content stands out!

25. #3!
PSY:
Ride the horse!
Mobile: !
Once your grab the
audienceʼs attention,
youʼve got to keep
them engaged!

27. #4!
PSY:
Grand finish!
Mobile: !
Provide the user with
a seamless experience!

29. www.stumbleupon.com/pd/campaign!

32. Q & A!
#SUGangnamStyle!
!
Follow Us:!
@PaidDiscovery!
@StumbleUpon!
@JackK!
!

33. Thank you!
!