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Connecting to Stakeholder Value
• Currently: Director Product Management
• 19 years building products
• 10 years product management
• Company sizes: 18 – ...
Connecting
to
Stakeholder
Value
• Value
• Stakeholders
• Connecting
Connecting
to
Stakeholder
Value
“Far and away the best prize that life has to
offer is the chance to work hard at work
worth doing.”
-- Theodore Roosevelt
• Who benefits
• Corporate strategy
• Lean
• Objectives & goals
• Measuring
Shareholder
Customer
User
Benefits Costs
• Customer Satisfaction
• Net Promoter
• Substitutes
“Every sale has five basic obstacles: no
need, no money, no hurry, no desire, no
trust.”
-- Zig Ziglar
Connecting
to
Stakeholder
Value
Decision makers
Influencers
Secondary
stakeholders
• Your boss
• Your boss’ boss
• CEO
• Sales
• Marketing
• Engineering
•...
"Geography has made us neighbors. History
has made us friends. Economics has made
us partners, and necessity has made us
a...
• Revenue
• Growth
• Reduce costs
• Improve efficiency
• Visibility
• Status
• Influence
• Success
• Credibility
"We have two ears and one mouth so that
we can listen twice as much as we speak."
-- Epictetus
Connecting
to
Stakeholder
Value
“Everyone lives by selling something.”
-- Robert Louis
Stevenson
• Formulate
• Structure
• Deliver
• Audience
• Intent
• Message
Source: http://blog.iqpolls.com/en/posts/460-attention-span-your-chance-to-keep-your-audience-interested
Source: http://blog.iqpolls.com/en/posts/460-attention-span-your-chance-to-keep-your-audience-interested
“A mediocre idea that generates enthusiasm
will go further than a great idea that inspires
no one.”
-- Mary Kay Ash
Connecting
to
Stakeholder
Value
Business Model
Generation
Alex Osterwalder
Ash Maurya
leanstack.com
Running Lean
Guide to Presentations
Mary Munter, Lynn
...
https://www.linkedin.com/in/jonathanberg2
Selling the Project: Connecting to Stakeholder Value
Selling the Project: Connecting to Stakeholder Value
Selling the Project: Connecting to Stakeholder Value
Selling the Project: Connecting to Stakeholder Value
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Selling the Project: Connecting to Stakeholder Value

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Slides Jonathan Berg recently used in his discussion w/ mentees of The Product Mentor.

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.

http://TheProductMentor.com

Publicado en: Empresariales
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Selling the Project: Connecting to Stakeholder Value

  1. 1. Connecting to Stakeholder Value
  2. 2. • Currently: Director Product Management • 19 years building products • 10 years product management • Company sizes: 18 – 60,000 • Financial services, education; B2B, B2C
  3. 3. Connecting to Stakeholder Value
  4. 4. • Value • Stakeholders • Connecting
  5. 5. Connecting to Stakeholder Value
  6. 6. “Far and away the best prize that life has to offer is the chance to work hard at work worth doing.” -- Theodore Roosevelt
  7. 7. • Who benefits • Corporate strategy • Lean • Objectives & goals • Measuring
  8. 8. Shareholder Customer User
  9. 9. Benefits Costs
  10. 10. • Customer Satisfaction • Net Promoter • Substitutes
  11. 11. “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” -- Zig Ziglar
  12. 12. Connecting to Stakeholder Value
  13. 13. Decision makers Influencers Secondary stakeholders • Your boss • Your boss’ boss • CEO • Sales • Marketing • Engineering • Customer support • Operations • Colleagues
  14. 14. "Geography has made us neighbors. History has made us friends. Economics has made us partners, and necessity has made us allies." -- John F. Kennedy
  15. 15. • Revenue • Growth • Reduce costs • Improve efficiency • Visibility • Status • Influence • Success • Credibility
  16. 16. "We have two ears and one mouth so that we can listen twice as much as we speak." -- Epictetus
  17. 17. Connecting to Stakeholder Value
  18. 18. “Everyone lives by selling something.” -- Robert Louis Stevenson
  19. 19. • Formulate • Structure • Deliver
  20. 20. • Audience • Intent • Message
  21. 21. Source: http://blog.iqpolls.com/en/posts/460-attention-span-your-chance-to-keep-your-audience-interested
  22. 22. Source: http://blog.iqpolls.com/en/posts/460-attention-span-your-chance-to-keep-your-audience-interested
  23. 23. “A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.” -- Mary Kay Ash
  24. 24. Connecting to Stakeholder Value
  25. 25. Business Model Generation Alex Osterwalder Ash Maurya leanstack.com Running Lean Guide to Presentations Mary Munter, Lynn Russell Porter’s Five Forces Michael Porter
  26. 26. https://www.linkedin.com/in/jonathanberg2

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