In this Content Marketing 360 webcast, John McEvoy, owner of CrossFit Craic, joins The Pulse Network's Nick Saber and Tyler Pyburn to discuss community-driven content.
10. #1: UTILIZE RICH MEDIA
Photos, Videos, Written Content
Written Posts daily on the site as
well as on other sites
Video Montages
Photos used daily on the site as well as
on Facebook
Content should be relevant to your
members
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11. #2: MAKE YOUR COMMUNITY THE STAR
Feature their accomplishments
Both in and outside of your walls
Take special care to highlight their
achievements with you
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12. #3: ENCOURAGE USER-GENERATED CONTENT
Posting scores and updates to your
blog or social channels
Sharing their own stories
Posting videos of themselves
Interacting with other members of the
community
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13. #4: BE INVOLVED IN YOUR OWN COMMUNITY
Create/Curate content relevant to your
community
Interact with your community across
channels
Keep your blog active
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14. #5: CREATE A “MEMBERS ONLY” SECTION
Gives your members a place to
interact with each other
Allows members to share content with
each other
Creates an exclusivity
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