8. Email Industry standard DYOS open rate
open rate
VS.
19.9%! 25% !
Email Industry standard DYOS click-through rate
click-through rate
5.4%!
VS.
6% !
2/3 participated - 103!
#IMS12
9. After Completion of Campaign
strong and relevant
24! to
1,440! twitter connections
480! to
2,300! facebook fans
#IMS12