Presentation on how marketeers uses to fear to sell their products & fool the public eventually. It also exposes the fake products created by anti-radiation industry, using the element of fear.

1. Industries Selling on
Consumer Fear

2. Fear
An unpleasant emotion caused by the belief that
someone or something is dangerous, likely to
cause pain, or a threat.

3. Use of Fear to ‘Sell’
• Everyone is afraid of something
• But regardless of what each individual might be afraid of,
there is no doubt that fear sells
Saffola Vegetable Oil - Uses
fear of heart diseases, if
‘healthy’ saffola oil is not
used

4. Use of Fear to ‘Sell
• But few products actually solve a person’s fears but rather
placate it temporarily
• Such products play with the consumer’s mind, who think they
won’t be safe unless they keep buying the product
• That’s how fear profits a marketeer
Your kids won’t grow up to
become - taller, stronger, sharper
if they don’t drink Horlicks,

5. Some elaborated examples...

6. Beauty Industry – Fair & Lovely
Fair & Lovely invokes fear of darker skin,
thus offering Fair & Lovely as the ultimate solution

7. The anti-germ industry
Consumers’ paranoia about dirt and germs is so aggravated that
things like anti-bacterial chopsticks actually sell

8. The Weight Loss Industry
If you’re carrying around a few extra pounds, though, that doesn’t
mean you’re unattractive. But the weight loss industry would like
you to think you are.

9. Some companies which use fear to
sell!
• There are many companies ‘Fear’ as a Successful Marketing Tool
• Be it security industry or insurance company, fear is indispensable
part of their Integrated Marketing Communication!
• Hence, by successfully manipulating people’s emotions, industries
take a bite out of you by playing on your fear.

10. Solution – Their Products!

11. Industries that prominently use fear
• The beauty industry
• The anti-germ industry
• The weight loss industry
• Doctors
• The children’s products industry
• The environmental industry
• The self-help industry
• Advocay group
• Fraudsters
• Niche Experts
• The media
Source: http://www.businesspundit.com/25-people-and-industries-that-profit-from-fear/

12. Ultimate use of Fear!
Anti – Radiation Industry

13. Some quick facts about Radiation!
• Many believe that cell-phone towers emit harmful radiation
• However, the radiofrequency fields (RF) emitted from cell
towers or antennas are mild and weak and so do not cause
any damage to human health
• Even international credible bodies like, WHO, ICNIRP & EU
have stated that Radiation are not hazardous as pictured by
some groups with vested interest
• Niether there is any scientific evidence till date that weak RF
rays is the reason for harmful and major health effects

14. How Fear helps the marketeers!
• These groups, together state that cell-phone tower
radiation is extremely dangerous, thus public needs
to ‘protected’ – Solution – Their Products!
PC Guard
Computer Radiation Shield
ATR-GLS
Anti radiation Glass
24K-Zodiac
Anti Radiation Sticker

15. • These self-proclaimed experts make false claims that
if people use some anti-radiation products like –
shields, anti-radiation clothes, mobile stickers, etc
• They are imbibing the element of ‘fear’ amongst the
masses
• This fear acts to their advantage, and they achieve
their ultimate goal - PROFIT

16. Some elements used to provoke fear
Series of scary images are used to prove a point
& invoke fear

17. Some Anti-Radiation Products Ads
There has been no explanation on how can a product work as a shiled
against radiation & negative energies both

18. Some Anti-Radiation Products Ads
Mobile-chips are noting but mere piece of plastic,
such claims are false & misleading

19. Anti-Radiation Products – Fake!
• Such products make a false claim – the radiation
emitted by cell-phone tower is so weak, that it can
be obstructed merely by a milk carton.
• The main intention of the product is to sell – hence
the trick includes ‘make-to-believe.’
• Marketeers clearly use the elemnt of puffery, these
products are neither standarized nor authorized.
• Such marketeers disguise themselves as ‘Activist’ and
propagate anti-radiation agenda, to serve their
interest.

20. Anti-Radiation Products – Fake!

21. Innocent people get fooled out of fear &
marketeers do what they are best known for -

22. So would you still prefer to believe the
fraudsters claiming to sell so-called ‘anti-
radiation products’?
Or woul you rely on facts & know that such
products are merely to fool you!
Choice is your!

23. http://theradiationdoctor.wordpress.com/