http://developers.facebook.com/plugins

1. Facebook Social Plugins
Best Practices on Content Sites
Rahmin Sarabi / Future US 4-23-10

2. CNN.com Home Page
friend’s activity social
plugin

3. CNN.com Story Page
like/recommend
button

4. Huffingtonpost.com Home Page
recommended
content social plugin

5. Buzzfeed.com Home Page
“like” is the new vote
friend’s activity social
plugin

6. Buzzfeed.com Story Page
“like” is the new vote
recommendation
social plugin

7. Buzzfeed.com User Page
user’s can be “liked” too
(similar to an entity)

8. Huffingtonpost.com Story Page
like button recommended
content social plugin

9. Huffingtonpost.com Entity Page
like button
allows Huffington Post to push items to a user’s
news feed related to the entity

10. Huffingtonpost.com Entity Page
like button
they make entities for almost any tag they can
imagine related to a story - must be editorial
result:

11. conclusions
• Facebook has minimized the LOE of introducing social
plugins, making integration ROI net positive almost
immediately
• The “like button” is a no-brainer on an individual piece of
content; easier for users than today’s “share”
• Getting a user to “like” an entity or user is even more
powerful; a publisher can then push content related to
that entity/user to their news feed
• Recommended content plugins have potential to help
users navigate through additional site content with very
low LOE

12. aside - meebo.com chat bar
sponsorable
sponsorable

13. aside - meebo.com chat bar
expanded