#SoMeT12 Presentation
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Social Media Tourism Symposium 2012 - Strategic Approach to FB & Twitter Ads. aka Stop Posting Crap
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#SoMeT12 Presentation
- 1. strategic approach to facebook and twitter ads theresa overby Miles @theresaoverby theresa.overby@milespartnership.com
- 2. my friends call me TO. @theresaoverby #SoMeT12
- 3. i’m a community manager @theresaoverby #SoMeT12
- 4. we “play” on social media all day! @theresaoverby #SoMeT12
- 5. #SoMeT12 @theresaoverby
- 6. • 85% of Internet users have Facebook accounts and 49% are on Twitter. hubspot • 20% of Facebook users have @theresaoverby purchased something because of ads or comments they saw there. #SoMeT12 Ipsos • 67% of Twitter users are more likely to buy brands that they follow. imoderate
- 7. #SoMeT12 @theresaoverby
- 8. strategy = ways + means + ends • conversation • community @theresaoverby • dialogue • ambassadors #SoMeT12 • engage • activate
- 9. great community management is the @theresaoverby core of successful social campaigns. #SoMeT12
- 10. what you think: #SoMeT12 @theresaoverby
- 11. what your fans think… #SoMeT12 @theresaoverby
- 12. stop posting & promoting crap @theresaoverby #SoMeT12
- 13. listen #SoMeT12 @theresaoverby
- 14. #SoMeT12 @theresaoverby
- 15. insights #SoMeT12 @theresaoverby
- 16. #SoMeT12 @theresaoverby
- 17. #SoMeT12 @theresaoverby
- 18. what’s your gold? #SoMeT12 @theresaoverby
- 19. target and promote your gold! @theresaoverby #SoMeT12
- 20. #SoMeT12 @theresaoverby
- 21. #SoMeT12 @theresaoverby
- 22. ad types • Display ads – page likes, contests, take offsite to web (appear on mobile) @theresaoverby • Sponsored Stories – appear on mobile #SoMeT12 • Promoted posts – to likes or targeted • Offers – share feature is so
- 23. facebook ad tips • Have your credit card ready or choose an agency with tourism experience. • Use your insights • Know your gold @theresaoverby • Promote your gold • Target, target, target • Include a CTA – “click LIKE” #SoMeT12 • If your goal is to build your page, promote to people who aren’t already connected • Don’t promote crap – if people don’t care about it on your newsfeed, they won’t click on your ad
- 24. twitter advertising •Promoted tweets @theresaoverby •Promoted accounts •Promoted trends #SoMeT12
- 25. small biz or pro • Small Business • Inexpensive • Low barrier to entry • Good testing ground @theresaoverby • Pro • Get Verified #SoMeT12 • Build your followers by geo & interest • Recommended spend • Awesome dashboard
- 26. tips •Listen •Be interesting! @theresaoverby •Add value •Take them somewhere #SoMeT12 •Target wisely
- 27. •LISTEN •USE YOUR @theresaoverby INSIGHTS #SoMeT12 •STOP POSTING CRAP
- 28. my favorite free tool! http://minilytics.pagelever.com/ @theresaoverby #SoMeT12
- 29. Theresa Overby Miles @theresaoverby @theresaoverby linkedin.com/theresaoverby #SoMeT12 Theresa.overby@milespartners hip.com
Notas del editor
- Visit Baton Rouge – Doe’s – Louisiana Travel
- Break thru the noise and elevate our DMO brand above others
- Is your strategy like swimming in a fishbowl? Are you a small office of one with a boss that keeps throwing shiny thing at you?
- What you think meme…
- ----- Meeting Notes (11/8/12 09:47) -----In an effort to not pick on anyone in the room, I used old screen grabs from the Louisiana Travel page.
- What’s your gold?
- How well do you know the people on your page
- Facebook gold is better than branding