Social Media Case Study from the Social Media Shop
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Jane van Velsen of the Social Media Shop presents the latest case study on client Deva Premal Miten for whom they handle all online marketing for this client in the music industry.
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Social Media Case Study from the Social Media Shop
- 1. Presents
- 2. Deva Premal & Miten
- 4. Increase traffic to website
- 5. Promote EU and US tours
- 6. Promote launch of new album ‘Password’
- 13. 6 189 742 hits in Sept 2011 Client average = 3 600 000
- 14. The results Massively increased traffic to the website Dramatically increased online visibility Successful EU and US tour for 2011 Over 40% increase in ticket sales Successful album release with strong sales (waiting figures) Strong relationships built iTunes, PR, bloggers, microbloggers, community Increased awareness of the genre overall
- 15. In Conclusion Social Media Marketing works well if you know your audience your offer the action you require How to use the tools you’re given online What your objectives are