6. Telling a Good Story “A good business model answers Peter Drucker’s age-old questions: Who is the customer? And what does the customer value?” Joan Magretta (Why Business Models Matter) “I initially launched it at Harvard because I wanted the service.” Mark Zuckerberg
12. Ahhh, Hacker Culture. Shared effort and knowledge Make something bigger, better, and faster than an individual can do alone. "There's an intense focus on openness, sharing information, as both an ideal and a practical strategy to get things done."
13. More Culture Execution, Creativity, and Big Bets 2005: “Zuckcared less about incorporating Amazon’s culture” 2008: Fowarded around an article on Genentech’s hardworking but “meaning”-based culture
14. Hiring Strategy Wanted: Desire to build something cool Learn how to build great products, quickly Required: Raw talent (IQ, GPA, etc) Ability to finish something Technical ability CFO David Ebersman
15. The Danger With Talent Lots of talent leaves “Our goal isn’t necessarily to keep people forever.” Steve Chen (YouTube CTO) Dustin Moskovitz & Justin Rosenstein
17. Some of the Bodies Others Platform director Ben Ling Designer Katie Geminder Designer EstonBond Data guy Jeff Hammerbacher Marketing VP Matt Cohler Top engineer Justin Rosenstein Cofounder Chris Hughes COO Owen Van Natta President Sean Parker CFO Mike Sheridan VP of Product Doug Hirsch Cofounder Andrew McCollum Cofounder Eduardo Saverin Tricia Black (first VP of Sales) TS Ramakrishnan (VP of Eng) Nick Heyman (dir of Operations) Adam D’Angelo – CTO 4 years Gideon Yu – CFO 20 months