1. Helping Students Give Back
in ways they understand
Ryan Anderson
April 26th, 2010

4. What We Want to Achieve
Every nonprofit should be able to operate
at a bare minimum of professionalism
• Useful website
• Professional feel and design
• Proper backend management

5. Our Market
• 1.6 million nonprofit organizations in the US
• As of April, 2010
– 828,017 organizations with revenue below $250,000
– 570,578 didn’t report, but only 0.1% had filed a Form 990
• That’s 1.4 million US charities trying to operate on
less than $250,000 a year

6. Our OTHER Market
• 15.9 million college students
• #1 major: Business Administration & Management
• #8 major: Communications Studies
• #10 major: Computer Science
• Over 25% of people 16 and older volunteer yearly

7. What We Offer
• Let students give back with what they know
• An E-lance for volunteer work with nonprofits
– Marketing students can work on promotional material
– Communications students can help with presentations
– Computer science students can code

8. The Benefits
• For the Nonprofit
– A way to get skilled labor for no cost
– Aggregation of projects and talent speeds the adoption of
best practices
• For the Students
– An opportunity to give back while building skills
– Actionable experience for their resumes
– Tax credits (?)

9. The Safeguards
• Social Policing
– Users choose their projects and nonprofits rate the users
• Bad projects for shady companies will not get users
• Bad users who cannot produce will not win jobs
• The eBay feedback model

10. Measuring Impact
• Number of jobs listed
• Number of contributing users
• Number of companies listing again
• Percentage of jobs completed over time period X
– 1 week, 1 month, 3 months
• Percentage of completed jobs rated favorable

11. How Do We Get Users?
• Focus on the talent to draw in the companies
• We already know that people like to help
• Partner with schools
– They help legitimize the new venture
– We provide their students with work experience
• Partner with those who deal with nonprofits
– The Community Foundation

12. Revenue Streams
• Our goal is to be a profitable business who helps
nonprofits perform better.
• Supplier Partnerships
– As some of these nonprofits grow, they will need to
purchase hardware and software
• Preferred Project Listings
– For $15, your project shows up at the top of the list

13. Revenue Streams
• Full-Time Job Postings
– nptimes.com - $200 for 30 days, online only
– opportunityknocks.org - $100 for 30 days
– NPO.net - $120 premium posts for 60 days
• We have built in resumes for each applicant
• $40 to list a job (90 days)
• 3 premium spaces for each category
– $100 for a week

14. The Team
• This should not be capital intensive
• Therefore, not many people should be required
• President – evangelist for the company
• Coder (1) – create and maintain the site
• In Time
– Business Development (2) – reach out to nonprofits
– Customer Support (3) – help the customers

15. The Competition
• Grassroots.org
– Very successful
– Aim for 10,000 new nonprofits yearly
– Personally vet every nonprofit and volunteer
• PureCause.com
– Launched a beta late last year
– No public information since December

16. Thank You
Questions?