A Connector presentation for our Social Media Masterclass for Instagrammers. Learn about personal branding, finding your niche, creating & publishing quality content and working with brands. Enjoy!

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2016
Social Media Masterclass
for Instagrammers

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Connector
2016
WHAT’S HAPPENING?!
Conor Lynch – Social Media Presentation
Justin Costello – Huawei Snapys
Huawei Snapys Special Guests
Darragh Doyle & Taraustralis
Allan Dixon Live from Australia!
And we want to hear your views too!
WELCOME! ☺

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PERSONAL BRAND -> BRAND

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• Build Your Bio
• Who are you?
• Company vs Personal profile
• Contact Information
• Website Link
• Personal Hashtags
PERSONAL BRANDING

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Connector
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Instagram’s has grown to over 500 million monthly active users
Instagram’s engagement ratio is still eight times greater than other
leading social networks
This makes Instagram a powerful tool for photographers
Some have turned their hobby into a job that they love
We want to help you use social media to help your Instagram profile!
WHY INSTAGRAM?

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PERSONAL HASHTAGS
• Keep it short and snappy
• Memorable
• Unique to you
• Murad and Nataly Osmann started a
whole movement of people creating
their own #FollowMeTo photos
• #RetroFlameNYC

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ESTABLISH YOUR NICHE
• Is what you do obvious from what you
post?
• Hone in on your passion -find your
niche and conquer it
• Can you be repetitive without being
boring?

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CREATING QUALITY CONTENT
• Show emotions in your content
• Theme or Colour Branding
• Aesthetically and visually pleasing
images that look good as a whole
• Again, repetitive but never boring!

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PUBLISHING QUALITY CONTENT
• Consistency is key
• Find the optimum times to post
• Iconosquare helps analyze your
followers , their behavior and
engagement

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EFFECTIVE CROSS-PLATFORM SHARING
• Instagram’s built in sharing is quick and
easy but it’s not the most effective
method
• A caption that works for Instagram may
not work the same for Facebook and
Twitter
• Doing each post separately might take
longer but it’s worth it

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INTERACTION
• Ask your followers
questions - keep the
conversation flowing
• Respond with authentic
answers and not just a
thank you

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PERSONAL BRANDING
• Canva
• Showcase your best features &
qualities
• Monthly stats & follower count
• Include brands you’ve worked with

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PERSONAL BRANDING
• Include your rates in your media kit
• Know how much to charge for
different assignments
• Use Social Blue Book to calculate
your price
• CPM

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• Pick a platform
• WordPress V Square Space
• Do it yourself or hire a professional?
WEBSITE

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DOMAIN NAMES
• Buying a domain name
• Types of domains to use
• Self-Hosting your website
• Pros & Cons
• Costs

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DRIVING TRAFFIC TO YOUR SITE
• Always have a link to your website or
most recent blogpost in your bio
• Instagram only allows one clickable link
so make sure it’s an important one!
• Use bit.ly to create short URL’s and
track the analytics

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ANALYTICS
• Wordpress and Blogger have built in
Analytics
• Use Google Analytics for more detailed
insights
• Where are people coming from?
• Bounce Rate - are people staying on
your page?

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INSTAGRAM APPS
• Schedule your posts with Hootsuite or
Instamizer
• Preview your layout with UNUM
• Unethical Strategies
• F/UF method
• Buying followers

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WORKING WITH BRANDS
• Make €€€€ and take your
career to the next level
• Sponsored content,
collaborations and giveaways
• When should you disclose?
#ad #sp #sponsored
• Why should you be chosen?

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WORKING WITH BRANDS
• Entering competitions from
brands can be the start of a
relationship, especially if you
win!
• Don’t be afraid to send a brand a
quick introductory email if you’re
interested in working with them
• Thanks to our drink sponsors!
#FeelTunedIn

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HUAWEI SNAPYS 2016
• Huawei Snapys Grand Prize
• The overall winner will receive a 7 day
all-expenses-paid trip to Shenzhen,
China
• Join a group of 10 winners from other
European countries
• During the trip you’ll be producing 9
iconic images of Shenzhen, which will
be shared with the world

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HUAWEI SNAPYS 2016
• Full list of prizes –
huaweisnapys.com/prizes
• Win a trip to China!
• €10,000+ worth of prizes
• Portobello Institute course worth €700
• €500 worth of prizes from Snap
Family Holiday worth €1,000
• Exclusive editorial in Goss.ie + Irish
Central

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HUAWEI SNAPYS 2016
• The ten most voted images will
be shortlisted for a panel of
international judges
• Entries/Voting close on the 10th
of November
• Shortlist announced on the 11th
November
• Awards Night on the 17th of
November

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CATEGORIES & SPONSORS
• Beauty - Portobello Institute
• Family - eu Mom
• People - Snap Ireland
• Selfie - HP Ireland
• Food - Just Eat
• Wild Atlantic Way - Bord Failte
• Dublin - Visit Dublin
• Ireland - Irish Central
• Pets - Pedigree
• Health & Fitness - Linwoods
• Travel - Connector
• HuaweiP9 - Huawei
• Weather - RTE
• GAA - Guinness
• Fashion - Goss.ie
• Best Community - One Drive

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Connector
2016
HUAWEI SNAPYS AWARDS TICKETS
• 17th of November in the Round Room at
the Mansion House
• Send your name to team@connector.ie
with a link to your Huawei Snapys entry
and we’ll send you a free ticket!
• Save €10 per ticket

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Connector
2016
BLOGGER BEST PRACTICE GUIDE
• Connector’s Blogger Best Practice Guide
was created to help aspiring bloggers by
sharing knowledge and experiences in this
exciting market
• Includes how brands work with bloggers
and digital influencers for digital
campaigns
• http://www.slideshare.net/connector

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Connector
2016
CONTACT
connector.ie
conor@connector.ie
+ 353 1 906 0006
Twitter @connector
Connector Studio
18 Eustace Street,
Temple Bar,
Dublin 2