The Snapys Awards for the Irish Instagram Community - Ireland 2016 - Partner Pack

1. Partner Pack 2017
© Connector.ie 2017
Making the world a more beautiful place,
one photo at a time

2. In 2015, Connector launched The Snapys with a mission to make
the world a more beautiful place one photo at the time. We
created a unique engagement platform powered by the global
Instagram community with a series of real world events including
an amazing awards show.
In 2016, the campaign received 3.51 million #huaweisnapys
hashtag interactions on Instagram and reached 95% of Ireland’s
Instagram population of over 800,000 people.
For 2017, The Snapys will be even bigger and better! Do you want
to get involved in what promises to be another amazing
Instagram awards campaign with the WOW factor?
Join us and support local talent, bond with the Instagram
community, make influential friends and generate tons of
user-generated content!
the snapys

3. 13,500
the snapys stats | 2015 - 2016
2015 2016 Total
photo entries
35,966
photo entries
49,466
photo entries
2.08 Million
total hashtag interactions
680,000+
website page views
64,150
We had over
uses of the hashtag
32 Million
potential impressions
40,211
Voters
55,126
Votes
2016

4. Ireland was the first
country to host an
Instagram Community
Awards engaging over
400,000 people in 2015
79,000
are parents
190,000
are single
people
18%
are frequent
travelers
of Irish Instagram users
use the app everyday
59%
710,000TOTAL IRISH USERS
Galway is the selfie
capital of Ireland
The Cliffs of Moher
are Ireland’s most
photographed landmark
instagram demographics
Interests
680,000
shopping &
fashion
610,000
fitness &
wellness
680,000
food
& drink
660,000
technology
12.9%
13-17
40.8%
18-24
29.3%
25-34
11.3%
35-44
4.4%
45-54
1.4%
55+
4.9%
35,000
17%
120,000
11%
79,000
3.5%
25,000
1%
8,700 0.5%
3,100
8%
58,000
24%
18%
130,000
170,000
17%
52,000
2.6%
19,000
0.85%
6,000
users by gender
and age range
male female

5. media coverage
#HuaweiSnapys
was a trending topic on Twitter for 14 hours!
Over 80,000 people
tuned in to watch the
awards live through
our Snapchat
Influencers
Awards promoted to
the Huawei Snapys
and Connector com-
munities totalling
40,000 social media
connections in
Ireland
Approximately, 100
of the top Irish
instagrammers
attended the
awards
We had massive coverage
across the Irish media,
including 5 minutes
coverage on Ireland’s
premier lifestyle TV
program Xposé with a
media value in excess of
€300,000!
Coverage in 70+
media outlets and
blogs such as Irish
Examiner, Goss.ie,
Irish Times, Irish
Mirror etc
The event was
hosted by
comedienne
Deirdre O’Kane

6. The Snapys partnered with Huawei for the hugely successful Huawei Snapys Awards. Out of the 200 short-
listed there were 20 category winners with over €10,000 worth of prices, including a trip to China.
sponsors and partners

7. events and experiences 2016

8. Ireland’s Top Instagram Events
In the past two years, we ran events for the Snapys from a launch party to
Ireland’s first photocrawl to the awards night! We entertained almost 2,000
guests in total.
2015 | Launch Night - 150 guests
Awards Night - 350 guests
2016 |
the events
Awards Night @ The Mansion House - 500 guests
Launch Night & Pop Up Gallery @ Connector Studio - 200 guests
Pop-Up Events - 250 guests
Social Media Masterclass @ Connector Studio
Huawei Snapys Galway Meet Up @ Portershed & An Pucan
Huawei Snapys Cork Photocrawl

9. awards night 2015 pop-up events 2016

10. awards categories
BEAUTY
#Yourbrand
BEST COMMUNITY
#Yourbrand
DUBLIN
#Yourbrand
FAMILY
#Yourbrand
FASHION
#Yourbrand
FOOD
#Yourbrand
GAA
#Yourbrand
HEALTH & FITNESS
#Yourbrand
HUAWEI P9
#Yourbrand
IRELAND
#Yourbrand

11. awards categories
MUSIC
#Yourbrand
NO FILTER
#Yourbrand
PEOPLE
#Yourbrand
PETS
#Yourbrand
SELFIE
#Yourbrand
TRAVEL
#Yourbrand
WEATHER
#Yourbrand
WILD ATLANTIC WAY
#Yourbrand
WILD CARD
#Yourbrand
HONORARY WINNER
#Yourbrand

12. how to enter
The photos are published on
TheSnapys.com
People post photos on Instagram
identifying the categories with the
respective hashtag + #thesnapys.
i.e #yourbrand + #thesnapys
223 Likes
username #TheSnapys #YourBrand
username
Vote for your favorite photos and
share them!
Spread the love! After voting
people are invited to like and
follow the profiles of our
sponsors.

13. • Sponsor an awards category which best matches your brand
• Select a brand hashtag as entry method for your category
• All voters are prompted to follow the sponsor social media
accounts when voting
• Large branded website header banner on all your category
pages
• Your logo will be included on all official awards videos and
content
• Content calendar prepared to promote your category / brand
• Networking opportunity at the sponsors breakfast
• 5 free tickets to the awards night
• Your brand called out by host during the welcome and closing
speeches
• Logo included on any printed material used
• Weekly performance report (Entries / Likes / Votes)
• Detailed campaign report at the end of the awards
Everything included within Bronze Sponsors plus:
• Brand activation opportunity on the awards night
• Your company logo will be on all emails and press releases asso-
ciated with the awards
• Your logo will be included in the interactive Instagram wall at the
event 12 social media posts related to your sponsorship sent out
on The Snapys & Connector 20,000 on Instagram and Twitter
• 3 blog posts during the campaign
• Announcement of winners in press releases to relevant media
• A representative from your business will be invited to the photo
call announcing the awards and included in the official press
release
sponsorship options
Price upon request Price upon request
1/2

14. Price upon request
sponsorship options 2/2
Everything included within Bronze and Silver Sponsors plus:
Advantages
• Unique Brand Activation opportunity and spaces at the awards
night
• Access to hundreds of beautiful photo entries associated with
your brands and licensed for usage on your social channels
• Approximately 100,000 interactions using your brand hashtag
• Increase in the number of followers and engagement on your
social channels
• Access to the top Instagram influencers in your sector
• Winner is then announced and introduced to the brand as a pos-
sible ambassador

15. sponsorship overview
Newforcategory
sponsorsin2017
SocialMedia
Content
• Follow gate to boost followers
• Lower tiered pricing with 3 options
• More bigger branding opportunities on website
• Double number of Instagram users in Ireland
• All technology rebuilt for improved speed and sharing
• Virtual Gallery App & Headset
• Brands can now use your own hashtag as entry mechanism
3.51 million total #huaweisnapys interactions
• We help you boost current campaigns and create new
habitual behaviour
• We will also help you grow your Instagram account
235 likes
Sample Instagram contentSample follow gate

16. #lovedublin 2016 #wildatlanticway 2016
7,894
photo entries
669,668
3,625
photo entries
324,944
likes likes

17. #SnapPeople 2016 #RTEWeather 2016
3,864
photo entries
106,067
3,025
photo entries
142,182
likes likes

18. Reach a large global audience. With our traditional media part-
ners and integrated social media campaign, we will deliver a
large audience at home and abroad.
Tell your story. Your brand's story will be surrounded by other
beautiful content in a creative and inspiring environment, both
online and offline.
Support local talent. This is a unique opportunity for your brand
to support the best local photos and create an amazing interac-
tive photo gallery.
Make influential friends. Connect with local and global Insta-
gram influencers, storytellers, creatives and other progressive
brands.
Come on a journey. Join us on an international journey where we
make the world a more beautiful place, one photo at a time.
why partner with the snapys?

19. special guests and ambassadors
Rosanna Davison
Vogue Williams
Timi Ogunyemi Lawson Mpame James Kavanagh Grace Mongey
Deirdre O’Kane Thalia Heffernan
Rozanna Purcell Darragh DoyleHolly Carpenter

20. connector support
Instagram
Account
BannerAds SocialMedia
Content
As an optional extra if are new to Instagram,
we set the scene for your success -
Connector helps you to get started, or
enhance your presence in the social media
arena. This entails setting up your accounts,
branding each channel, and setting up follow
links on your website so you can grow your
list of followers.
The team at The Snapys has created digital
assets that can help you promote the awards
and maximise the impact of your participa-
tion. We created a banner sets according to
IAB's Ad Unit Guidelines.
The Snapys team provides you with a full
content calendar branded with your logo
ready to publish on your social media
channels and promote your category.

21. OPEN
INNOVATION
STUDIO
Connector is an open innovation studio.
We leverage a fearless approach to creativity, a culture of
learning and a fast moving startup environment to design
digital products, engage influencers and produce ‘real
world’ experiences.
Some of these ideas build brand, grow market share and
increase revenue for our clients while others become
business drivers within our own eco-system.

22. Conor Lynch
Connector.ie
conor@connector.ie
+353 1 906 0006
Connector Studio
18 Eustace Street,
Temple Bar,
Dublin 2,
Ireland
© Connector.ie 2016
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