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From destination social to dispersed social: 10 trends in social media

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From destination social to dispersed social: 10 trends in social media

  1. FROM DESTINATION SOCIAL TO DISPERSED SOCIAL: 10 TRENDS IN SOCIAL MEDIA Friday, 18 November 2011
  2. 10 TRENDS IN SOCIAL MEDIA THE RISE OF THE SOCIAL ALGORITHM (SOCIAL) SELLING EVERYWHERE FROM GROUP DISCOUNTS TO GROUP DYNAMICS THE EVOLUTION OF LOCATION THE RISE OF SOCIAL BUSINESS THE CONSUMER AS CURATOR REWARDING SOCIAL SHARING CONVERGENCE AND BLURRED BOUNDARIES CROSS DEVICE CONSUMPTION HTML 5 AND THE RISE OF WEB APPS Friday, 18 November 2011
  3. 1. THE RISE OF THE SOCIAL ALGORITHM THE PROMISE OF THE SOCIAL WEB: “Social networks will be like air. They will be anywhere and everywhere we need and want them to be” Charlene Li, Altimeter Group Friday, 18 November 2011
  4. WE’RE NOT QUITE THERE YET PRIVACY CLUNKY THE COMPLEXITY OF CONCERNS INTERFACES INTEGRATING DATASETS “Privacy is not SOCIAL E-COMMERCE a binary state” DATA DATA Danah Boyd, SxSWi COMPLEX ALGORITHMS & FUZZY LOGIC Friday, 18 November 2011
  5. BUT NETWORKS ARE CAPTURING BETTER DATA ALL THE TIME NUANCED APPROACHES TO PRIVACY CLOSENESS, RELEVANCE, INTEREST (BAKED INTO THE BROWSER AND OS) DYNAMIC GROUPINGS Friday, 18 November 2011
  6. BETTER DATA SMARTER ALGORITHMS SOCIAL MEDIA THAT IS UBIQUITOUS DYNAMIC INTUITIVE Friday, 18 November 2011
  7. 2. UBIQUITOUS: SOCIAL SHOPPING EVERYWHERE GUCCI STORE EMBEDDED IN THE NY IKEA YOUTUBE STORE TIMES POWERED BY FACEBOOK DATA LIKE, SHARE, TWEET & BUY FROM A PIECE OF DISPLAY Friday, 18 November 2011
  8. 2. UBIQUITOUS: SOCIAL SHOPPING EVERYWHERE DIESEL: “LIKE” AND SHARE PHYSICAL PRODCTS COKE: “LIKE” AND TAG PICTURES VIA RFID Friday, 18 November 2011
  9. 2. UBIQUITOUS: (SOCIAL) SHOPPING EVERYWHERE TESCO KOREA CHALLENGE: INCREASE DISTRIBUTION WITHOUT BUILDING NEW STORES VIRTUAL STORE IN A METRO STATION USERS COULD “SHOP” BY SMART PHONE Friday, 18 November 2011
  10. 3. DYNAMIC: FROM GROUP DISCOUNTS TO GROUP DYNAMICS THE MORE WE ALL TWEET, THE LOWER THE PRICE CITY-WIDE CAMPAIGNS TO BRING STARBUCKS’ PUMPKIN LATTES TO YOUR AREA FIRST Friday, 18 November 2011
  11. DYNAMIC: SMARTER, MORE FLEXIBLE GROUPS FROM FIXED GROUPS TO DYNAMIC SWARMS? Friday, 18 November 2011
  12. 4. INTUITIVE: THE EVOLUTION OF LOCATION FROM “WHERE I AM” TO “WHERE I HAVE BEEN ” TO “WHERE I SHOULD BE” TO “WHERE I WILL BE” Friday, 18 November 2011
  13. 4. INTUITIVE: CLUSTERING CONVERSATIONS FACEBOOK RE-ORIENTING THE NEWSFEED AROUND KEY THEMES & TOPICS Friday, 18 November 2011
  14. INTUITIVE UBIQUITOUS THE FUTURE OF THE DYNAMIC SOCIAL WEB Friday, 18 November 2011
  15. 5. THE RISE OF SOCIAL BUSINESS “Last year, business analysts Frost & Sullivan predicted that 5.5 million Europeans will be part of a car sharing scheme in 2016,....this will give Europe some 77, 000 shared vehicles. It’s no surprise then, that automakers are moving quickly to ensure that they have some control over such a booming industry” The Independent, 13/05/2011 Friday, 18 November 2011
  16. DISRUPTIVE PEER TO PEER START UPS Friday, 18 November 2011
  17. ASOS MARKETPLACE- DEMOCRATISING DISTRIBUTION USERS TAKE PICTURES OF CLOTHES THEY WANT TO SELL THEIR OWN DESIGNS/ VINTAGE/SECOND HAND UPLOAD & PRICE THE OUTFITS THEY CAN THEN SELL THEM (WITH A 10% FEE TO ASOS) Friday, 18 November 2011
  18. 6. THE CONSUMER AS CURATOR -CREATE YOUR OWN KAISER SNEAKERPEDIA CHIEFS ALBUM -CHOOSE TRACKS, ARTWORK, ETC -SELL TO OTHER FANS, MAKING £1 ON EVERY SALE Friday, 18 November 2011
  19. 7. REWARDING SOCIAL SHARING ASOS VIRTUAL SALES QUEUE-WITH VIRTUAL QUEUE JUMPING UNIQLO LUCKY LINE MECHANICS USERS TWEETED TO ENTER THE LINE- EVERY 26TH TWEET WON A PRIZE Friday, 18 November 2011
  20. INTUITIVE UBIQUITOUS THE FUTURE OF THE DYNAMIC SOCIAL WEB HARD-WIRED INTO BUSINESS MODELS Friday, 18 November 2011
  21. 8. CONVERGENCE AND BLURRED BOUNDARIES GOOGLE ACQUIRES MOTOROLA TWITTER BAKED IN TO THE iOS THE “FACEBOOK PHONE” CHROMEBOOK THE “SOCIAL BROWSER” FACEBOOK AND WEB OS?? Friday, 18 November 2011
  22. 9. CROSS DEVICE CONSUMPTION 46% OF AMERICANS GET NEWS FROM 4-6 CHANNELS OVER COURSE OF A DAY 59% GET NEWS FROM A COMBINATION OF ON AND OFF-LINE SOURCES Source: Pew Research Friday, 18 November 2011
  23. SOCIAL TV THE REBIRTH OF LINEAR TV? “What we’re seeing now is that Twitter is, in fact, about flocking audiences back to a shared experience, and that usually means a live one” Chloe Sladden, twitter MTV VMA Awards Twitalyser Friday, 18 November 2011
  24. “AUGMENTED” TELEVISION AND FILM APPS THAT SYNCH WITH TELEVISION PROGRAMMING HONDA “JAZZ” COMMERCIAL WHERE USERS CAN “CATCH” CHARACTERS FROM THE TVC WITH AN iPHONE APP Friday, 18 November 2011
  25. 10. HTML 5 AND THE RISE OF WEB APPS FACEBOOK’S HTML 5 APP STORE HTML 5 MAGAZINES OPEN SOURCE, CROSS PLATFORM WEB LANGUAGE DELIVERING APP-LIKE EXPERIENCES IN BROWSER Friday, 18 November 2011
  26. INTUITIVE UBIQUITOUS DYNAMIC THE FUTURE OF THE SOCIAL WEB HARD-WIRED INTO BUSINESS SEAMLESS MODELS Friday, 18 November 2011
  27. CONTACT US 17 RATHBONE STREET, W1T1L7 PATRICIA McDONALD patricia.mcdonald@thesocialpractice.co.uk @patsmc STEVE PARKER steve.parker@thesocialpractice.co.uk @parkersteve thesocialpractice.co.uk @social_practice Friday, 18 November 2011

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