This document summarizes the quarterly town hall meeting of Coca-Cola. It discusses the company's continued growth, with North America being the fastest growing segment for 9 consecutive quarters. It highlights the success in Canada, including strong brands in sparkling, juice, and tea categories. The president of Coca-Cola Canada discusses focusing on representing diversity in leadership to better understand and market to different cultural groups in Canada.

1. C C N A O C T O B E R T O W N H A L L

2. SANDY DOUGLAS
ON THIS QUARTER’S RESULTS:
“For the 9th consecutive quarter, we were
the fastest growing large CPG in the United
States, not only the best in beverage but the
best in fast food and consumer goods.”

3. “We haven’t even begun to be
as great as we’re going to be
and that reality gives me more
confidence than the current
success, and the opportunity we
have to work together to grow.”

4. ON TELLING OUR
COCA-COLA STORY:
“Our character, our company
values, our history of
strengthening local communities…
I think that’s probably the thing
– whether it’s water neutrality,
standing up for diversity, or
standing up for inclusion – that
makes me proud to be part of this
system. Coca-Cola people care a
lot about that...

5. ...what we’ve learned together is
that as much as we’re committed to
an old values system of doing things
and sometimes not bragging about
them, it’s important now in the age
of social media to talk about them
and talk more proactively about
what we’re doing.”
TELLING OUR COCA-COLA STORY, CONTINUED

6. MARK EPPERT
ON THE SUCCESS OF THE QUARTER:
The press clippings we read said “North
America Sparkles” and “North America’s
Leading with Pricing” and a lot of things
about North America. It’s like my Ohio State
Buckeyes. They were reading their press
clippings too and we saw what happened to
them last week. We don’t need to read the
press clippings. We need to be discontent
with this quarter with optimism about what
we’re going to do in the fourth quarter.

7. CHRISTIAN POLGE
ON HIS FIRST IMPRESSION OF
THE CANADA BUSINESS:
In Canada we have strong sparkling brands,
but we also have an amazing presence in
juices. We are the number one in teas with the
brand Nestea. We have very strong brands
in enhanced water and premium waters. We
have the full portfolio to play with… That’s
what I discovered when I arrived.

8. Canada was the 1st international market for
the Coca-Cola Company, as well as the 1st international bottler.
CANADA COCA-COLA HISTORY
Coca-Cola’s Thirst Knows No Season campaign's origins began in
Canada when Robert Woodruff saw people enjoying Coke and realized
it wasn't a seasonal beverage, which led to the company creating its
winter season assets, including the Coca-Cola polar bears and Santa.

9. SINCE
2014
sparkling media
impressions
increased 250%
2017
continue to
focus on
Nestea &
introduce
Gold Peak
2016
dedicated small
format team grew
volume & revenue
double digits for
Minute Maid
CANADA
HIGHLIGHTS
"Canada is a very important part
of our business… I think your US
colleagues join me in having a lot
of confidence that our best days in
Canada are definitely ahead.”
-Sandy Douglas, EVP & President,
Coca-Cola North America

10. I was an intern in 2012 here at Coca-Cola
and I was working for diversity business
development. I remember part of your team
came here to learn about multi-cultural
marketing in the U.S. I would like to know
how you’re doing in that aspect and if
you’d like to share any stories about that?
-Lissette Davila Robles, Associate Brand Manager,
GM Coffee and Tea
We can’t be very successful in multi-cultural if there’s not good
representation of the diversity in our leadership. One of the things I’ve
been focusing on in Canada is making sure we have good representation…
That’s why we have a person from Quebec on the leadership team. You
can’t understand Quebec if you aren’t familiar with it. We need more Asian
presence on our team because this is where the growth is. This country is
changing very fast… I think having diversity on the team is fundamental.
-Christian Polge, President, Canada Business Unit