In this presentation, Drupal for Designers author Dani Nordin will talk about the process of user experience design for the Drupal CMS, and some specific techniques and tools which can help make the process easier. You will learn: • Why Drupal teams need UX designers, and how to sell strategic UX to your team. * How to identify core user groups and recruit participants for user interviews to flesh out your understanding of the site's target audience. • Why prototyping directly in Drupal isn't a great idea in the beginning phases of a project—and when going straight to Drupal is a good idea. • Specific techniques that can be used in your next project to step up the user experience.