IBM Sametime is an award-winning unified communications and collaboration platform that provides presence awareness, instant messaging, voice/video calling, and web conferencing capabilities. It offers a simple, consistent interface across devices and supports bring-your-own-device strategies. The document recommends a four step approach to social communications strategies using IBM Sametime: start with mobility, adopt video capabilities, focus on digital experiences, and learn from social business patterns and case studies. IBM Sametime is cited as a market leader and offers flexible deployment options.

1. IBM Software "Reinventing Social Communications"
IBM Sametime is an award-
winning platform for unified
communications &
collaboration. A critical
component of advanced
collaboration and social
business strategies, Social
communications provides an
immediate and cost effective
way to take action across your
organization.
What's new?
Simple and consistent end
user interface for desktop,
web and mobile clients
Supports any BYOD
strategy
Enhanced Smartphone and
tablets applications with
audio and video support
Host smarter meetings on
any device
Experience high definition
audio and video
customizable to meet your
specific needs.
Engage instantly
-connecting you from any
device or web enabled
application.
Built in integration into
business processes and
telephony environment
How to be successful with your Social
Communications strategy?
IBM Sametime is a market-leading open solution for real-time collaboration based
on four demand concepts:
Improve
communication
1. Presence awareness. See in advance, whether a
person or a group is available to collaborate, share
information and take an action
2. Instant messaging. Be able to converse virtually
through the exchange of text, screen copy, file
transfer, group chat, chat history, ...
3. Voice and Video. High-quality integrated desktop
voice and video that helps productivity and save costs
Improve remote
working
4. Web conferencing. Share information, an application,
an entire desktop or engage in team meeting in
addition to VoIP (Voice over IP) and Video
functionalities
No vendor matches IBM's proven history of delivering security-rich, business-
ready services to leading companies worldwide
No other offering provides a unique 100% Web support making super easy for
external access and fast collaboration
No surprises, no hidden costs, no prerequisites, no rip and replace
IBM Sametime offers full flexibility for implementation and adoption:
Cited as a market leader by Forrester Research, Gartner, Info-Tech Research and
by Aragon Research, IBM Sametime has one of the largest instant messaging
installed base of any provider.
IBM Sametime newest edition does provide modern, streamlined user experience
that makes it seamless to move from a chat to a phone call and to a video call.
You can share content and instantly gauge reaction through high-definition,
continuous presence video. You can get face to face with colleagues, customers,
and partners without ever having to leave your office and be more productive for it.
Moreover, not only can IBM Sametime 9 integrate your IBM Mail or Microsoft Office
& Outlook, but it can surface them into the IBM social business platform, IBM

2. IBM Software "Reinventing Social Communications"
✔ Danone accelerates
innovation with Social and more
than 1.4 million of chat and
more than 700 web meeting per
month
✔ Improve Customer
engagement with Sametime
Live Chat from Deutscher
Sparkassen online bank portal
✔ Rapid growth in the
agricultural at Lely using new
collaborative solution that
leverage knowledge sharing
✔ Better and efficient
communication at Saxion
University with Social and chat
for more than 24000 students
✔ Seaward is expending from
UK to the US very seamlessly
using IBM Sametime to speed
up communications.
Industry Solutions, business processes, or other third- party applications.
This comprehensive edition combines the powerful features of IBM Sametime into a
new packaging design, making it more flexible and simple when it comes to Social
Business and IBM SmartCloud, also making it very aggressive from competition
pricing.
External Access has been redesign, integrated in the license, bringing no additional
costs for Guest access.
We recommend a 4 step approach to better plan you transformation to Social
Communications:
1) Start with Mobility
Easy to use and install, mobile, tablets and telecom friendly. IBM Sametime is
bringing value over competitive solutions:
→ Search for people and expertise is super easy
→ No VPN is needed
→ Open and powerful meeting experience
2) Adopt the power of Video
Video is changing the dynamic of conversation and remote calls. IBM Sametime
is bringing unexpensive high quality video to laptop, tablets and also connect
seamlessly to legacy MCU and video endpoints. IBM Sametime is bringing
value over competitive solutions:
→ No lock in with hardware providers
→ Open Codec, with adaptive bandwidth management (H264 SVC)
3) Focus on Digital Experience
Web application are simple and efficient. The IBM Sametime experience is
capable to serve both internal and external users from a simple web browser.
IBM Sametime is bringing value over competitive solutions:
→ IBM Sametime 9 new design is focusing on end user adoption
→ 100% Web support
→ Flexible style and API to adapt with any web customization
→ Ready to use Live Chat application for Portal and Customer engagement
4) Learn from others with Social Business Patterns
Organizations that successfully transform into social businesses are enabled by
an optimized workforce, intelligent sales, strengthened operational controls,
increased product and service innovation, and deepened customer care and
insight. IBM Sametime is bringing value over competitive solutions:
→ Ready to use cases or 'pattern' with ROI, analyst studies, and feedback from
our customers
→ Flexible solution from Cloud, Hybrid or On Prem.
Download IBM Social Business Pattern from
http://ibm.biz/SocBizPaper2014