thinkLA Mobile Breakfast 2011. Endnote presentation from Jason Spero, Head of Mobile, Americas at Google/AdMob. Event held on June 16, 2011 at the Hyatt Regency Century City.

1. 2011 thinkLA Mobile Breakfast June 16, 2011 #thinkLAMobile

2. thinkLA Mobile Breakfast 2011 Thank you to our Sponsors! #thinkLAMobile

3. Jason Spero Head of Mobile, Americas Endnote Speaker #thinkLAMobile

4. The potential of mobile 4 Google Confidential and Proprietary 4

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7. 375KiOS Devices activated daily Source: Apple, Google data, April 2011

8. 400K Android Devices activated daily Source: Apple, Google data, April 2011

9. 775K Total Devices activated daily Source: Place footnote text here

10. By end of 2011 over halfof Americans will have a smart phone Google Confidential and Proprietary Smartphones Have Gone Mainstream 10 Source: Nielsen March 2010, Morgan Stanley 2010

11. 125years of Angry Birds played every day 200 millionmobile playbacks a day on YouTube Google Confidential and Proprietary 11 Source: Nielsen June 2010, Rovio December 2010, YouTube Internal Data 2010

12. 79% of smartphone Internet users use their smartphones to help with shopping. The ultimate shopping companion 74% have purchased as a result of using their smartphone while shopping. Google Confidential and Proprietary 12 Source: Google User Behavior Study 2010

13. 1 in 3 mobile searches is local Mobile is local After looking up a local business on their smart phone, 61% of users called the business and 59%visited. Google Confidential and Proprietary 13 Source: Kelsey Group 2010, Google User Behavior Study 2010

14. Users Turning to Mobile to Find Theaters Theater Mobile Queries Are 28% of Total Search Traffic, Compared to 14% a Year Ago 28% 2011 14% Source: Google Internal Data (Basket of 2K KWs), *Today = data for the past four weeks. (Week of 12/27/10 – Week of 1/17/11)

15. 79% of large online advertisers do not have a mobile optimized site 15 Source: Google research 2010

16. Fragmented Ad Serving Tracking

17. 3rd Party Ad Serving of Mobile Rich Media

19. thinkLA Mobile Breakfast 2011 Thank you to our Sponsors! #thinkLAMobile