How to Grow Your Small Business with LinkedIn
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With the Linkedin.com re-design, most business owners are taking a fresh look at LinkedIn to make sure they are presenting the best version of their brands, team and organisation on LinkedIn to maximise the most powerful professional networking platform and content marketing site. If LinkedIn is on your to do list, here is a version of the presentation I did recently at a business breakfast, sharing my insights on how to grow your small business with LinkedIn.
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How to Grow Your Small Business with LinkedIn
- 2. ✔️ What are my goals for LinkedIn? ✔️ Is my LinkedIn Profile optimised? ✔️ What role can a Company Page play? ✔️ Do I have LinkedInitis? ✔️ What is my connection criteria? ✔️ Is the LinkedIn App on my phone? ✔️ What are my 3 core topics? ✔️ Is LinkedIn Publishing for me? thinkbespoke.com.au @thinkbespoke
- 5. The only thing you have is your name. thinkbespoke.com.au @thinkbespoke
- 6. What do you want to be known for?
- 7. Who are you trying to influence?
- 8. 4 Key Thought Starters 1. Find Your Voice & Tell Your Story 2. Build your Brand 3. Grow Your Network 4. Capture Leads thinkbespoke.com.au @thinkbespoke
- 9. 1. Find Your Voice & Tell Your Story Summary & Experience Personal Branding Professional & Consistent Imagery Endorsements Recommendations thinkbespoke.com.au @thinkbespoke
- 10. 2. Build Your Brand What do you want to be known for? Who are you trying to influence? thinkbespoke.com.au @thinkbespoke
- 11. 3. Grow Your Network Have a Connection Criteria Be Active Choose 3 Topics to Like / Comment / Share thinkbespoke.com.au @thinkbespoke
- 12. Capture Leads Profile Views Connect your Channels Publish Groups
Notas del editor
- Launched in 2003, LinkedIn is the world’s largest professional network. 400M + members (LinkedIn Profiles) 4M + company pages globally Microsoft bought your profile for nearly $250! linkedin.com redesign since November Australian Members: 4 out of 5 Australian professionals are on LinkedIn They are 30 y.o. +, more educated and skew slightly to males Average time spent on platform has increased from 8.5 to 11 minutes a day
- The first question I’d like you to consider is What do you want to be known for? In my case, at a very simple level, I am known as the LinkedIn lady. While this is just one of my focus areas, it has helped me establish a niche within my industry and be invited to share my insight at events such as this. Whenever I spend any time on LinkedIn, I am crystal clear about the 3 areas I want to be known for and so have written my profile with this in mind, and engage with the LinkedIn community with a clear focus on these topics. For me it is LinkedIn training, social strategy and career planning. I recommend you give some thought to what this is for you.
- The next consideration is who are you trying to influence when you are on LinkedIn? For me, it is about my referrers and those people who do not know me, but have heard someone mention my name and may be looking at my profile to find out more about me. For you, I recommend you give some thought to your current priorities, stakeholders, projects and goals and consider what you want them to know about you when they have heard your name. LinkedIn is your opportunity to very powerfully control the information people can find out about you online.
- Assumptions Write it for people who don't know you View LinkedIn like a room It’s not social media Think networking (profile) and content marketing (page and publishing).
- Let’s take some time to think about this. Who do you know. Focus on 3 topics