The Joys and Pains of Having a Localization Business in Latin America

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Luigi Riboldi, President and co-owner of Logoscript, explains the whole process in which s team engaged to open up their Latin American office in Rio de Janeiro, from legal consultation to tax calculation and real estate analysis, always bearing in mind the economic and human considerations. The video of this presentation can be seen here: http://www.youtube.com/watch?v=raXYieh0_BI

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If you decide to be there... Here’s how I did it Luigi Riboldi Logoscript Translation & Software Localization

Where to start? ,[object Object],[object Object]

Followed Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1. Strategy: Company ,[object Object],[object Object],[object Object],[object Object]

Step 1. Strategy: Suppliers ,[object Object],[object Object],[object Object],[object Object]

Step 1. Strategy: Customers ,[object Object],[object Object],[object Object]

Step 2. Tactics: Place ,[object Object],[object Object],[object Object]

Step 2. Tactics: Pricing ,[object Object],[object Object]

Step 2. Tactics: Service ,[object Object],[object Object]

Step 2. Tactics: Promotion ,[object Object],[object Object],[object Object]

Step 2. Tactics: Government & Regulation ,[object Object],[object Object],[object Object]

Example of Material used for evaluating Governance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Different sources: The Economist, World Bank

Example of Material used for evaluating Public Education ,[object Object],Source: World Economic Forum 2009

Step 3. Country Prospection ,[object Object],[object Object]

Step 3. Country Prospection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4. Adjust Models, Cash Flow Projections, Simulations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5. Start the Undertaking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 6. Human Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7. Did it work? ,[object Object],[object Object],[object Object],[object Object]

THANK YOU! Luigi Riboldi [email_address]

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