Presented by Chris Dury (VP Product, GetJar) at DiscoveryBeat on December 8, 2009. Giant app businesses grew on the Facebook platform but so far the iPhone hasn’t produced a single Zynga-like success. So what is needed to super-size the mobile app economy? Dury will talk about the key ingredients of successful platforms in the app economy: scale, discovery, and payments. GetJar operates the world’s largest independent mobile app store.

1. Super-sizing the app Economy Free apps and games for any phone at getjar.com

2. Super-sizing the App Economy Flash is not new. Mobile is not new. Why are apps so hot? Economics of software companies What did the App Economy change? Discovery – lower acquisition cost Payments – more revenue per user Reach – adding up the pennies 2 Unit: Revenue per User - Cost of Acquisition = Profit per User Scale: Monthly Profits / Monthly Acquisition Costs = Growth Rate

3. Facebook 3 Any internet user. 70% outside US. Reach Promotion Viral Discovery Payments Many countries, many segments

4. Facebook results 4 350 million users 350,000 apps $1B+ economy

5. Apple iPhone 5 Reach High-end phone consumers. >50% in US. $$ Marketing Discovery Payments Retail and credit card

6. iPhone results 6 50 million users 100,000 apps $0.5B+ economy

7. GetJar 7 Reach Any phone, anywhere Promotion Viral Discovery BlackBerry Nokia Android Payments Global, mobile. Coming soon.

8. GetJar results 8 15 million users 50,000 apps Payments soon

9. App Store Contenders 9

10. Summary Reach, discovery, and payments drive the App Economy. Facebook and iPhone have figured it out for their audiences. GetJar opens the App Economy on the other 3B+ phones. 10 Thanks! Chris Dury, VP Product. chris@getjar.com