Given at Social Media Week London Many thanks to our hosts, pd3

1. CLICK TO UPDATE 2013
#SMWCLICKTOUPDATE

2. thishe.re | @thishere
A FEW QUICK NOTES…
BEFORE WE BEGIN
2
No Q&A – just stop us during the
presentation, or come and have a
chat afterwards.
UPDATE

3. thishe.re | @thishere
A FEW QUICK NOTES…
BEFORE WE BEGIN
3
thishe.re/
clicktoupdate

4. thishe.re | @thishere
IF YOU CAN’T GET YOUR HEAD AROUND THE .RE
OR…
4
thishere.co.uk/
clicktoupdate

5. thishe.re | @thishere
THIS HERE
Jemima Garthwaite | @_jemima
WHO ARE WE?
XX
Tom Szekeres | @tomszekeres
JEMIMA| TOM
5

6. WHAT IS THIS ALL ABOUT THEN?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK

7. thishe.re | @thishere
WHAT YOU CAN EXPECT
BEFORE WE BEGIN
7
Oc
Facebook
Graph
Search
#LFW
Facebook News
Feed Algorithm
New
News
Feed
Nv De Ja Fe Ap Ju Jy Au
Sept
2013
Desktop
Social
Media
Usage
Peaks
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
Stephen
Wolfram
releases
Facebook
Analysis
#RoyalBaby
Instagra
m breaks
on
Twitter

8. thishe.re | @thishere
WHY ARE WE DOING THIS?
BUT FIRST…
8

11. thishe.re | @thishere 11
CHANGE HAPPENS

12. thishe.re | @thishere
KEEPING UP IS A FULL TIME JOB
12

13. thishe.re | @thishere 13
FIVE TRENDS OF THE PAST YEAR

14. thishe.re | @thishere 14
CON
STR
AINE
D
ME
DIA

15. thishe.re | @thishere
THINKING INSIDE THE BOX
CONSTRAINED MEDIA
15
140
Characters
1:1
Ratio
Six
Seconds
Zero
Edits
150
Friends

16. thishe.re | @thishere 16
TRANSIENCE

17. thishe.re | @thishere 16
TRANSIENCE

18. thishe.re | @thishere
(Almost) none will be in
existence the next day.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
17
More than 350 million photos a
day are shared on Snapchat

19. thishe.re | @thishere
(Almost) none will be in
existence the next day.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
17
More than 350 million photos a
day are shared on Snapchat

20. thishe.re | @thishere 18
NTADATIOGMEFREN

21. thishe.re | @thishere 19
DEFRAGMENTATION

22. thishe.re | @thishere
GOOGLE GOT ITS ACT TOGETHER
20

23. thishe.re | @thishere
WHO CARES IF YOU’VE GOT SEPARATE ACCOUNTS?
BRANDS DOING IT WRONG
21

24. thishe.re | @thishere
DOES YOUR SUB-BRAND REALLY DESERVE ITS OWN PROFILE?
(SUB-)BRANDS DOING IT WRONG
22

25. thishe.re | @thishere
SPEAK WITH A SINGLE VOICE (IN EACH LANGUAGE, NOT EACH COUNTRY)
DOING IT RIGHT
23

26. thishe.re | @thishere 24
BATCH.
PROCESSIN
G.
IS.
OUT.

27. thishe.re | @thishere 24
BATCH.
PROCESSIN
G.
IS.
OUT.
REAL-TIME
MARKETING
IS IN.

28. thishe.re | @thishere
WARNING
25
THE NEXT CASE STUDY IS MUCH-CITED, AND
LEAD TO A SHED-LOAD OF MEDIOCRE COPYCATS.
BEWARE OF THE HYPE.

29. 6:30 p.m.

30. 8:38 p.m.

31. 8:48 p.m.

32. thishe.re | @thishere
NOT SO GREAT…
MEDIOCRE NEWS-JACKING
29

33. thishe.re | @thishere
WE CERTAINLY DIDN’T FORGET…
RTM GONE WTF
30

34. thishe.re | @thishere
WE’RE JUST AS SURPRISED AS YOU
NOKIA NAILED IT
31
NOKIA VS. OREO
• RETWEETS x3
• FAVOURITES x2

35. thishe.re | @thishere
AGAIN
THE FOUR TRENDS
32
1. Constrained Media
2. Transience
3. Simplification
4. Responsive

36. thishe.re | @thishere
WHAT YOU MAY HAVE MISSED IN 2012/13
PREVIOUSLY ON SOCIAL MEDIA…
33

37. thishe.re | @thishere
2012/13
THE LAST YEAR IN SOCIAL
34
Oc
Facebook
Graph
Search
#LFW
Facebook News
Feed Algorithm
New
News
Feed
Nv De Ja Fe Ap Ju Jy Au
Sept
2013
Desktop
Social
Media
Usage
Peaks
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
Stephen
Wolfram
releases
Facebook
Analysis
#RoyalBaby
Instagra
m breaks
on
Twitter

38. Nv De Ja Fe Ap Ju Jy Au SeOcOctober
2012

39. Nv De Ja Fe Ap Ju Jy Au SeOcOctober
2012
“According to the private company, it sold 5.2 billion cans worldwide
last year, a 13% increase over the year prior. In the U.S., sales
jumped 17%, while markets as varied as South Africa, Japan, Saudi
Arabia, France and Germany also saw double-digit sales gains.”

40. thishe.re | @thishere
FACEBOOK AND TWITTER START FALLING OUT…
THE NETWORKS STOPS PLAYING NICE
Nv De Ja Fe Ap Ju Jy Au SeOc Nov
2012

41. thishe.re | @thishere
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
DESKTOP SOCIAL USAGE PEAKED
Nv De Ja Fe Ap Ju Jy Au SeOc Dec
2012

42. thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILE
TWITTER LAUNCHES VINE
Nv De Ja Fe Ap Ju Jy Au SeOc Jan
2013

43. thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILE
TWITTER LAUNCHES VINE
Nv De Ja Fe Ap Ju Jy Au SeOc Jan
2013
Six
Seconds
Zero
Edits

44. thishe.re | @thishere
AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
FACEBOOK LAUNCHES GRAPH SEARCH
Nv De Ja Fe Ap Ju Jy Au SeOc Feb
2013

45. Nv De Ja Fe Ap Ju Jy AuFeb
2013

46. Nv De Ja Fe Ap Ju Jy AuFeb
2013

47. Nv De Ja Fe Ap Ju Jy AuFeb
2013

48. Nv De Ja Fe Ap Ju Jy AuFeb
2013

49. thishe.re | @thishere
A “PERSONALISED NEWSPAPER”
FACEBOOK ANNOUNCES NEW NEWS FEED
Nv De Ja Fe Ap Ju Jy Au SeOc March
2013

50. thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
Nv De Ja Fe Ap Ju Jy Au SeOc March
2013
May
2013
July
2013

51. thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
Nv De Ja Fe Ap Ju Jy Au SeOc March
2013
May
2013
July
2013

52. thishe.re | @thishere

53. thishe.re | @thishere

54. thishe.re | @thishere
CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO
AND SO, YOUTUBE ‘ADVERTISING’ ADVANCES
Nv De Ja Fe Ap Ju Jy Au SeOc Sept
2013

55. thishe.re | @thishere
FOR A COOL $1,100,000,000
YAHOO BOUGHT TUMBLR
Nv De Ja Fe Ap Ju Jy Au SeOc May
2013

56. thishe.re | @thishere
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
#HASHTAGS COME TO FACEBOOK
Nv De Ja Fe Ap Ju Jy Au SeOc June
2013

57. thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
Nv De Ja Fe Ap Ju Jy Au SeOc
July
2013

58. thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
Nv De Ja Fe Ap Ju Jy Au SeOc
July
2013

59. thishe.re | @thishere
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
FACEBOOK CHANGED ITS ALGORITHM
Nv De Ja Fe Ap Ju Jy Au SeOc
August
2013

60. thishe.re | @thishere
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
IOS 7
Ja Fe Ap Ju Jy Au SeSept
2013
+

61. thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
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picture of mobile

62. thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
58
picture of mobile

63. thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
59
picture of mobile

64. thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
60
picture of mobile

65. thishe.re | @thishere
LOVELY
Any questions?
answers@thishe.re
@thishere
thishere.co.uk/clicktoupdate
…or find us at the bar.
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