Charity Comms Innovation presentation 30 January 2013
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Founder of Public Zone and Zone board director Jonathan Simmons was the key note speaker at the Charity Comms Innovation event on 30 January 2013. Here's the presentation he gave. Let us know what you think via @publiczone.
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Charity Comms Innovation presentation 30 January 2013
- 1. Innovations and trends in communications, brand and fundraising Cutting edge thinking: how innovation drives fundraising, services and awareness Jonathan Simmons, 30 January 2013
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- 5. Innovation?
- 6. 6
- 7. What can charities that provide support learn from Ushahidi? What can charities that try to change policy learn from 38 Degrees? What can charities that help communities thrive learn from Freecycle? 7
- 8. Is it just new brands? 5m+ 3 billion members views 8
- 9. Many of you have two key components: Brand and Reach 9
- 10. 1. See ourselves as an intermediary 10
- 11. The nature of the intermediary has changed 11
- 12. The nature of the intermediary has changed 12
- 13. The user is much more in control The role of the „intermediary‟ is increasingly invisible Your service is increasingly your brand
- 14. The travel sector 14
- 15. Being a „new‟ intermediary presents two questions: What is your role? How do you exploit this new landscape to achieve your aims?
- 16. This is very hard for charities Charities deal with Money must be There are no vulnerable people spent wisely guarantees 16
- 17. 2. Where do I start? A good idea 17
- 18. 2. Where do I start? A good Goal + Insight idea 18
- 19. 2. Where do I start? “They wanted to Educate his cousins + pause and repeat me” 19
- 20. 3. Technology plays a really important role 20
- 21. 4. The right mindset Single minded, highly resourced projects that learn from others 21
- 22. 4. The right mindset Single minded, highly resourced projects that learn from others 22
- 23. MyFarm Harnessing the power of digital to connect urban consumers with the rural environment Best Public Best Digital Innovation Sector Solution 2011 Special Award Campaign Awards Awards 23
- 24. 5. Be cautious of sustainability Khan Academy received a donation of $1.5m from the Gates Foundation Taskrabbit received $38m in funding to date Facebook took £750m before profit 24
- 25. 25
- 26. Charities are in a fantastic position to innovate Becoming a ‘new’ intermediary can help meet your goals It is hard and expensive but potentially rich in reward
Notas del editor
- We understand how to aquire and curate contentWe understand market places We understand multiple partnershipsWe are used to strategiesWe believe we are the right agency because We have world class research, strategy and development skills in houseWe are passionate about using technology to support training and social mobilityWe have experience in resource sites that are a network of many constituents – Nike F (Chris Anderson tweet), UN Habitat, BBC, that have worked as well as those that have failed Edge Business in Schools, familiar with HMIn the last 12 months we have comleted similar pieced of work to your stage oneTesco, Macmillan,UNICEF, Nike F
- We understand how to aquire and curate contentWe understand market places We understand multiple partnershipsWe are used to strategiesWe believe we are the right agency because We have world class research, strategy and development skills in houseWe are passionate about using technology to support training and social mobilityWe have experience in resource sites that are a network of many constituents – Nike F (Chris Anderson tweet), UN Habitat, BBC, that have worked as well as those that have failed Edge Business in Schools, familiar with HMIn the last 12 months we have comleted similar pieced of work to your stage oneTesco, Macmillan,UNICEF, Nike F
- We understand how to aquire and curate contentWe understand market places We understand multiple partnershipsWe are used to strategiesWe believe we are the right agency because We have world class research, strategy and development skills in houseWe are passionate about using technology to support training and social mobilityWe have experience in resource sites that are a network of many constituents – Nike F (Chris Anderson tweet), UN Habitat, BBC, that have worked as well as those that have failed Edge Business in Schools, familiar with HMIn the last 12 months we have comleted similar pieced of work to your stage oneTesco, Macmillan,UNICEF, Nike F
- Innovation is all around us in both commercial and charity sector
- Well one thing you can take out is that these are all ‘new companies’
- Scouts match kids with entertainment Rethink matches people affected by mental illnessGreenpeace matches people who want change with people who can deliver it
- There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
- There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
- There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
- There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
- There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
- Really this is a utilityRNIB