1. M a r k e t E x p a n d e r
MarketExpander
...kick‐starts market expansion!
2011‐02‐28

2. MarketExpander
Mission
We assist our clients in defining and executing their
market growth.
MarketExpander key words
Simplicity. Team. Action. Perseverance. Result!
Simplicity Team Action Perseverance Result!
MarketExpander in brief
MarketExpander kick‐starts domestic and
international market expansion for small and
international market expansion for small and
midsized companies, often in the high‐tech
segment.
We work together with our clients' management
teams to define strategies and operational plans, and,
when needed, take on operational positions to expand
market share and reach defined sales targets.
We offer a risk and reward based business model to
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selected high potential clients.
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3. MarketExpander’s consulting offer
Kick‐Starts Sales
Assisting our clients' market expansion may include
one or more of the following:
• Review, or assist to define, a sales‐ and marketing
plan to secure that the domestic or international
expansion will happen.
• Provide strategic and/or operational senior
management experience to complement your
sales organization.
• Deliver business results through operational
account management.
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4. MarketExpander Toolbox
The tools we developed because we need them… …and realized ‐ so do our clients…
1‐Page‐Business‐PlanTM , 1pBP
1 Page Business Plan 1pBP
Target Customer Profile, TCP a must have… How can
you otherwise find your customers?
Customer Personas a must‐have for you marketing, communication, sales
Customer Initial Analysis, CIA does your prospects fulfill the TCP and
Customer Personas? Shall we really focus on this customer? Also a tool to use in
relationship development and negotiating contracts.
p p g g
Operational Sales Channel Plan how do you reach your Target Customer?
Core Value Differentiation define and implement Core Value/USPs in all
communication
Efficient Launch prepare and train all staff (internally, sales channels etc) for a
roll‐out of a new product or service. No trainers involved, no e‐learning, yet high
involvement and effect…
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5. 1‐Page‐Business‐PlanTM
Affärsplan‐på‐1‐sidaTM
Purpose:
All key people in the company quickly and
All key people in the company quickly and
efficiently develop a sales oriented short‐ Long
Now term
and long‐term business plan, that is regularly
monitored and updated.
What
• Secure key staff consensus and sales focus
• Quickly, effectively defining & documenting
business plan (6 hours) To
whom?
• Simple, concise (one page)
• Core processes / flows leading to sales (Culture
C / fl l di t l (C lt
Change) How
• Plan, short‐ and long term (action oriented)
• Integrated management tools for monitoring,
updating regularly (always current, always
updated)
Affärsplan‐På‐1‐Sida™ on video (swe):
Part 1: Vad gör din AffärsPlan just nu??... (0.33)
Part 2: Vart är du på väg just nu??... (0.26)
Part 2: Vart är du på väg just nu?? (0 26)
Part 3: Vill du mer med ditt företag (2.34)
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6. Results
a few examples
MEEQ AB (Director Sales & Marketing. Director IR and Information)
– Transformation from knowledge company, consulting only, to a customer oriented product company
Transformation from knowledge company consulting only to a customer oriented product company
– PoC projects sold to three customers where two are accounts with international high volume potential
– Driving investment process in order to finance ’the bridge over death valley’ to early mass market
PrintDreams International AB (Director Sales & Marketing. Director Sourcing)
– Setting first deal with international world leader. Marketing campaigns, fairs
– Managing process of selecting Electronics Manufacturing Services for industrialization and production of consumer prouduct
OptiCaller Software AB (Sales & Marketing manager)
– Driving sales process, setting new businesses
g p , g
1‐Page‐Business‐Plan
– Several customers from a variety of segments, start‐ups and midsize (100MSEK turnover);
within high‐tech, consumer products, restaurant, construction, entertainment, consulting areas
Connect Öst Business Partner
– Trainers in the business accelerator program , FöretagsAcceleratorn®
Almi Företagspartner and Venture Cup
– Mentors to entrepreneurs within consultancy, restaurant, tech and e‐business.
M t t t ithi lt t t t h d b i
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7. Voice of the customer 1 (2)
Voice of the customer 1 (2)
• “Thanks to MarketExpander’s powerful way to manage and develop business with
our new customer, we received this very important order from a leading customer for
our new customer we received this very important order from a leading customer for
the European market. “
says Alex Breton, CEO of PrintDreams International AB
• “Is a member of a management team in a small technology company in Mälardalen.
“I b f tt i ll t h l i Mäl d l
We made the 1‐page‐Business‐Plan barely a year ago. I thought we had a focus in the
company before the exercise. Now I know better. Now we focus. It is up to the mere announcement of the
issue “does it support the One‐Pager?”. In many cases it is sufficient to deal with priority discussion.”
Kennet Wahlberg, Director of Business Development MEEQ AB
• "Digpro's management team were guided to define both present and long term goals as
short‐term activities of our company, offerings and market, and all this took no more
than 6 hours! MarketExpander documented the work of a simple, useful
than 6 hours! MarketExpander documented the work of a simple useful
1‐page‐Business‐Plan, which now become an important tool in our everyday work and follow‐up of our
management team.“ said Bo Lundgren, CEO of Digpro AB
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8. Voice of the customer 2 (2)
Voice of the customer 2 (2)
• “The 1‐Page‐Business‐Plan has helped me tremendously. It has given me focus, confidence and a strong
sense of purpose to expand my career. I secured at least 10 extra concerts in the first three months of
sense of purpose to expand my career. I secured at least 10 extra concerts in the first three months of
following the plan! I now look forward to the next quarter from a much stronger position than before.
Thank you, MarketExpander! I am a huge fan!” Katarina Pilotti Entrepreneur and Opera singer
• "I have experienced the difficulties of formulating a business plan both in small startups and at various levels of large
multinational corporations. Making one for a freelance opera singer, my wife, surely borders on the impossible, but
MarketExpander's Anna Elmdahl pulled a miracle with the 1‐page business plan. An intensely creative and enjoyable day
resulted in a powerful document that has served as a source of focus and inspiration ever since." Ulf Wiger, CTO Erlang
Solutions Ltd.
• “Enjoy having developed a 1‐page‐Business‐Plan of Loeld Presenterar AB the pleasure lies in the structure, order,
knowing that a steady course in a meaningful way! Thanks Anna Elmdahl on Market Expander for professional
k h d f l h k l d hl k d f f l
guidance!” Kim Loeld, VD Loeld Presenterar AB
• “Attention‐getting, informative and very educational approach to the entire presentation. It opened my eyes to
new possibilities. Definitely believe Market Expander will help my business to improve profitability !!!!!!”
Jan Feinbaum, MD Sunfruits
Jan Feinbaum MD Sunfruits Nordic
• “I participated in the 1‐page‐business‐plan‐process for PrintDreams. It sure was a very efficient way to
stream‐line the business activities in the company. It is very important the team strive towards the
same goal and have a synchronized vision. The actions identified and agreed in the workshop is a tremendous way to ensure
rapid results with good follow up! Anders Ricknell, Chairman of PrintDreams International AB
rapid results with good follow up!” Anders Ricknell, Chairman of PrintDreams International AB
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9. MarketExpander Core Team
MarketExpander Core Team
Lars Wolf With 25 years experience in international sales and marketing within the aviation, information and
Lars Wolf With 25 years' experience in international sales and marketing within the aviation, information and
telecommunication industries. Lars brings analytical, conceptual and visionary skills and tempers
these with a solid financial understanding of the figures.
With his high energy levels and infectious enthusiasm, you'll meet a leader with a fearless
entrepreneurial streak. Yet someone with an engaging personality with whom dialogue comes easily.
Anna Elmdahl is a committed, structured and result oriented consultant, effective in both strategic planning and
operational roles. Her background in international business management combined with genuine
interest in people has provided top results in business as well as organizational growth and change.
As an effective communicator and listener Anna has delivered appreciated workshops
and training sessions within e.g. sales, sourcing, business development and negotiations.
Thomas Nieburg is an entrepreneur and founder of an e‐commerce company, with a corporate background within
international sales, marketing, product‐ and project management. Having a great passion for
i t ti l l k ti d t d j t t H i t i f
business combined with proven instinct and methods to understand the usefulness of new
technology for customers is highly effective. In addition, he has great interest and experience in
developing successful multicultural teams.
Thomas Nieburg is a true entrepreneur with great planning skills focused on execution and results.
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10. M a r k e t E x p a n d e r
MarketExpander
...is ready to go with you!
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