Web 2.0 and you
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A presentation (originally delivered to McCann Erickson London) about the business implications of Web 2.0, and its impact for marketers and Microsoft customers
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Web 2.0 and you
- 1. Ian Thomas Director Microsoft Digital Advertising Solutions
- 3. AJAX Mash-ups SOAP Tags Blogosphere The Long Tail Buzz WOM Adsense Cloud Meme Folksonomy
- 4. I’ve just put this great mash-up on my vlog. It uses SOAP and AJAX to overlay pet food shops on a Google Map. Now I just need to get some good WOM and generate a buzz in the blogosphere and I can tap into that long tail – not to mention the AdSense revenues!
- 5. A bubble?
- 7. Publisher/retailer (powerful, magnanimous) Consumers (humble, grateful)
- 8. Publisher/retailer (becoming slightly nervous) Consumers (sharing information, more demanding)
- 9. Intermediaries (brokers, networks, search engines) Users (empowered, interacting, creating) Publishers (confused, humbled) Retailers (eager, a bit desperate)