Demandware revolutionizes how businesses deliver digital experiences. It provides a cloud-based commerce platform that allows businesses to focus on growth rather than managing software. Leading retailers choose Demandware because it enables innovation, empowers users, and provides seamless upgrades within a proven global operating environment. Demandware combines business partnership with scalable technology to deliver success to world-class brands.

1. Demandware revolutionizes how businesses deliver seamless consumer experiences in the digital world. Demandware
has a fundamentally different model for delivering success to world-class retailers and brands. We combine a business
approach that’s based on partnership and shared success with highly-scalable cloud-based technology that lets you focus
on running and growing your business, not managing software.
No other commerce platform provider enables the level of innovation and user empowerment that Demandware does,
backed by a global operating environment that lets you grow with confidence. Here are just some of the reasons lead-
ing retailers and brands such as Lands’ End, Panasonic, Lacoste, L’Oreal, Solstice and Puma choose Demandware over
traditional commerce platform providers:
Our business methodology is based on problem solving and shared success.
You receive new capabilities automatically and without disrupting operations.
Our LINK ecosystem technology enables interoperability and extensibility for commerce innovation.
You receive merchandising and strategy expertise to help accelerate your success as part of the subscription.
Our platform lets you expand business across new brands, geographies and channels.
You receive seamless upgrades compatible with your custom code.
You deploy within a proven, global operating environment that’s scalable, secure and reliable, ready to run
your digital operations.
©2012 Demandware, Inc. | www.demandware.com
Technology and Expertise for Digital Commerce Success

2. ©2012 Demandware, Inc. | www.demandware.com
DEMANDWARE COMMERCE
THE PLATFORM TO POWER YOUR DIGITAL COMMERCE SUCCESS
Your competitive advantage and ability to outpace last year’s comps does not come from
managing IT infrastructure or software development, but rather in your ability to continu-
ally innovate to meet and exceed consumer expectations. With Demandware Commerce,
easy-to-use applications are designed to empower your entire digital commerce team
to manage all aspects of the shopping experience. Since we maintain and enhance the
cloud, you can focus on what matters most – growing the business.
Demandware combines the operational benefits of cloud, with an enterprise platform that
allows you to:
• Drive innovation and build unique consumer engagement across digital channels
• Enjoy industry-leading uptime, availability, security and scalability
• Receive new commerce functionality automatically
• Accelerate global expansion with minimal capital investment
Demandware Commerce includes:
Commerce Center
A web-based marketing and merchandising application enables
business users to control all digital commerce experiences and
processes across channels. Users manage catalogs, pricing,
promotions, and customer targeting for superior shopping.
Control Center
An operations and administrative application providing full control of
your business. Users run and manage job schedules and monitor per-
formance to ensure optimal response and uptime for consumers.
Development Center
A development application that enables developers to fully customize
all aspects of the shopping experiences. Developers can modify,
configure, extend, create, debug and deploy custom business
shopping logic across multiple channels and devices.
Commerce Cloud
A secure and scalable infrastructure that delivers commerce services
to each application of Demandware Commerce. You focus on
business innovation. We focus on continual enhancements and
leading performance.
“The launch of our Swedish site
proved that the Demandware Com-
merce platform and the cloud-based
model would support and allow for
the quick deployments we were look-
ing for to support our business goals.
With Demandware, our team is able
to easily launch multiple sites.”
Steve Cretney,
CIO, Lands’ End
“Since launching on Demandware
Commerce, we are seeing improved
customer satisfaction and KPI’s
across all four sites from the ability
for customers to refine their searches
to ease of checkout. We now feel
that we have a strategic partner and
a platform that can help us grow our
business.”
Michelle Magallon,
VP of Digital Commerce,
Perry Ellis International

3. DEMANDWARE SOLUTIONS
UNLOCK SUPERIOR CONSUMER EXPERIENCES
Unlock the power of the digital world and enable your business to quickly, easily and
affordably deploy Demandware Commerce to solve common consumer and busi-
ness challenges. Demandware Solutions enable you to:
• Quickly and efficiently go to market.
• Enjoy seamless commerce operations across all channels.
• Enable innovative and unparalleled consumer experiences.
• Create a flexible and evolving foundation for the future.
Each Demandware Solution is a comprehensive package that includes Demandware
Commerce, Accelerators, Implementation, Solutions Support, Education, and
Demandware LINK Partner Ecosystem. Together, these will guide strategy, support
business growth, and lay out a clear blueprint to leverage the power of Demandware
Commerce and its applications. The six solutions include:
Web Commerce
You can quickly and affordably create a full-featured, customiz-
able storefront, enabling consumers to find and purchase products
online while maintaining seamless interactions across brands,
geographies and channels.
Mobile Commerce
You can interact with consumers via mobile web on consumer-
held smartphone and tablet devices, while maintaining brand
consistency across consumer interaction points.
Multichannel Commerce
You can deliver consistent digital consumer experiences across
channels and devices by unifying commerce capabilities. De-
mandware’s open architecture allows for customer, product, order,
and inventory data to be consumed as a service and integrated
with third-party systems.
Global Commerce:
You can power commerce across multiple geographies, quickly
and affordably creating a global digital commerce footprint with
multiple currencies, languages, brands and sites from a single
instance.
End-to-End Commerce
You can deliver a robust and consistent brand image including the
digital commerce platform, fulfillment, customer service, market-
ing, and website management – managed by one of Demand-
ware’s LINK End-to-End Partners.
Emerging Commerce
You can establish a direct-to-consumer or business-to-business
channel for the first time with an affordable and flexible approach
to support every stage of growth and expansion across channels
and into new geographies.
©2012 Demandware, Inc. | www.demandware.com
“The development of truly integrated
multi-channel shopping experiences is
a strategic priority for House of Fraser.
The Demandware Commerce flexibility
and scalability have allowed us to take
growth in our stride and to bring retail in-
novations to market extremely quickly.”
Robin Terrell,
Executive Director,
Multi-channel and International
Business, House of Fraser
“We wanted the ability to integrate
cross-channel experiences for our cus-
tomers on a global scale. Demandware
stood out among the competition as the
right platform to help us to achieve our
objectives while improving our online
brand experience, increasing organiza-
tional agility, and growing domestic and
international sales.”
John Kalinich,
Vice President of
eCommerce, Deckers

4. ©2012 Demandware, Inc. | www.demandware.com
DEMANDWARE SERVICES
Demandware Services is a combination of internal assets, capabilities and billable ser-
vices that provide strategy and on-going support for Demandware clients and partners.
The four Demandware service lines focus on client and partner enablement to drive
digital commerce success.
Implementation Services – A set of incremental offerings provided to clients and part-
ners where necessary to help build, launch, and optimize digital commerce experiences.
Growth Services – A set of incremental best practice guidance and support offerings
provided to clients and partners to identify and execute new revenue growth
opportunities.
Support Services – A set of offerings to fully support Demandware Commerce as well
as client and partner custom implementations.
Education Services – A set of incremental offerings to train, enable and empower
clients and partners to effectively work with Demandware Commerce and Commerce
Solutions.
DEMANDWARE LINK PARTNER ECOSYSTEM
Demandware LINK Partner Ecosystem is a network of trained and enabled third-parties
that deliver best-in-class technologies, consulting and services to complement and
enhance Demandware Commerce. It is designed to align
LINK Technology Partners – Goodbye expensive, custom integrations.
Because of our model, all clients operate on the same version of our platform so they
can easily and confidently leverage our library of more than one hundred pre-built
third-party technology integrations.
LINK Solution Partners – Design, implementation, and advisory services help
create sophisticated cross-channel consumer experiences. Specialized training and
close working relationships with our partners ensure that they are prepared to drive
outstanding business value.
LINK End-to-End Partners – Complementary business process services and
technologies, including marketing, website management, fulfillment, customer service,
and more to give Demandware Commerce clients the level of service they need to
run a successful digital commerce operation.
LINK Developers – A community of employees, partners, clients and independent
developers that contribute and collaborate to enhance knowledge and proficiency
of Demandware development, providing additional resources and tools for the
Demandware customer base.
5 Wall Street Burlington, MA 01803 781.425.1400
info@demandware.com www.demandware.com
DEMANDWARE
RETAIL PRACTICE
The Retail Practice is a dedicated
group of industry experts goaled
on making you successful with
Demandware Commerce. Hav-
ing held such positions as Vice
President and Director of eCom-
merce at major corporations, these
seasoned industry pros will proac-
tively deliver value-added services,
assets and expert advice on the
issues that matter most to your
business. All Demandware clients
benefit from the Retail Practice and
there are no extra fees, utilization
limits or billable hours.
The Retail Practice will provide
you with:
• Practical steps to maximize
your investment
• Proven ways to leverage
industry best practices and
thought leadership
• A team with 200+ years of
digital commerce expertise
incented by your success
©2012 Demandware, Inc. | Demandware is a registered trademark of Demandware, Inc.