Established in 2012 only, push.conference has become one of the most inspiring events in Munich. Connecting creative coders, ux professionals and designers, the event has gained astonishing traction already. This talk will share the story of how we got from idea to this year's large scale event. Talk from Lean Startup Meetup Munich / 28th August 2014 http://www.meetup.com/Lean-Startup-Munich/events/200486432

1. How to grow a conference as a side project
Lessons learned from push.conference
Lean Startup Meetup Munich | 28th of August 2014
Thomas Gläser | Curator @ push.conference

3. 500 conference timeline
250
decoded
23 Oct 2010
290 Gäste
80€
decoded
15 Oct 2011
370 Gäste
80€
decoded@mcbw
8-10 Feb 2012
81 Gäste
800€
push.conference
10-11 Oct 2014
450 Gäste
350€
push.workshops
push.conference
25-26 Oct 2013
450 Gäste
350€
push.workshops
push.conference
23-24 Nov 2012
400 Gäste
350€
0

4. Vision 2010
Unite artists, designers & developers in order to
get inspired and build great things for the future.

5. Challenge
Build a conference out of nothing.

6. What do you need
to start a conference?

7. What do you need to start a conference?
Speaker
Location
Catering
Visibility
Ticketing

8. What do you need to start a conference?
Speaker
Location
Catering
Visibility
Ticketing
State Funding
Good Network
Existing Market
Market-Know-How
No Competition in Munich

10. Challenge
How to reach our customers?
How to get traffic on website and start selling tickets
with 0 € marketing budget?

11. Get strong partners – Gain traffic

12. Moment of Truth

15. After the conference is before the conference
How to get feedback?
And how to interpret?

19. Good sign
If things like »quality of the coffee« has been
discovered as the top issue,
you probably did a good conference.

20. Key take-aways – decoded 2010
1. Switch language from german to english
2. Online communication is the thing

24. Key take-away – decoded 2011
Don’t loose focus.
Getting high-quality speakers is a key-activity.

25. Request from
Munich Creative Business Week
Opportunity to Experiment!

26. Topics
!
!
Customers
!
Format
decoded decoded@mcbw
Inspiring projects
from design & tech
Freelancer, Employees,
Students
up to 400 Guests
1 day @ Freiheiz
max. 99 €
Strategy & process
for application design
!
Freelancers, Team
Leads, CEOs
70 Guests
3 days @ BMW Welt
max. 799 €

30. key take-away – decoded@mcbw 2012
Almost same revenue of decoded or decoded@mcbw.
Are there ways to unite?

31. R.I.P.
decoded conference
What’s next?

32. Topics
!
!
Customers
!
Format
decoded decoded@mcbw
Inspiring projects
from design & tech
Freelancer, Employees,
Students
up to 400 Guests
1 day @ Freiheiz
max. 99 €
Strategy & process
for application design
!
Freelancers, Team
Leads, CEOs
70 Guests
3 days @ BMW Welt
max. 799 €

33. What’s next?
Inspiring projects
from design & tech
Freelancer, Employees,
Students
up to 400 Guests
1 day @ Freiheiz
max. 99 €
Strategy & process
for application design
!
Freelancers, Team
Leads, CEOs
70 Guests
3 days @ BMW Welt
max. 799 €
Unite Inspiration
& UX-Business
!
Freelancers, Team
Leads, Employees,
CEOs, Students
400 Guests
2 days @ BMW Welt &
Alte Kongresshalle
max. 350 €

34. Hello
push.conference!

35. Test it quick
iCal at website before ticketing launch

36. Challenge
Build a new conference out of something.
Team up!

38. Key-Activity
60% of effort is communication!

39. Content is King
Beware! Buzzword ;)

45. key take-aways – push.conference 2012
1. Simplify the conference concept.
2. Improve to unite people at the conference.
3. Show more diversity, give talents a chance.
4. Keep the spirit alive.

47. simplified concept

48. improved networking

49. new lightning talks

50. keep pushing – push.workshops

52. key take-aways – push.conference 2013
Keep quality and organise as efficient as possible

53. Fr. 10th - Sa. 11th of October 2014
Alte Kongresshalle Munich
http://push-conference.com/2014
Save 15% till end of next week with code: LeanMuc14