Sépage's technologies are based on years of research in Semantic Graphs exploration and aims at enabling websites to efficiently address their customers through personalized intelligent recommendations. On march 18th 2015, Sépage was invited to present these innovative technologies at Google Paris office.

1. @Google Paris - 03/2015
RE-THINKING
USER EXPERIENCE
WITH SEMANTIC WEB

2. 38 connections
6 weeks prior to
booking
Added value
Acquisition costs
Cognitive memory
7 information
E-tourism:
THE PROBLEM
Too much information is
provided to websites’ users,
leading to cognitive overload,
users frustration and high
bounce rates.

3. THE PROBLEM
E-commerce websites are conceived as sales structures; although they could be
intelligent services, proposing a seamless flow of personalized offers.

4. TRANSITION
From record shops to streaming services.
Seamless
Personalized
Easy
✓
✓
✓
Other domains, like music, have
apprehended evolution in a much
different way.

5. THE PROBLEM
Perception gap
✖
Implicit intentions in users’ search
Travel offers are highly complex products and implicit intentions behind users’ choices of
destinations varies greatly among them (i.e. 10 users may buy a trip to Italy for 10 different
reasons).

6. THE PROBLEM
…inspire visitors like human travel agents?
…understand anonymous users’ desires with limited data?
…avoid cognitive overload by presenting just the right information ?
…make travel search a seamless, personalized and easy experience?
HOW TO :
1
2
3
4

7. LEVERAGING PUBLIC WEB DATA
Factual and encyclopaedic data
Social content
OVER 200.000 TYPES OF KNOWLEDGE SOURCES
We can create intelligent services by using the Web as a global brain.

8. Finding interesting paths in the
graph to provide
relevant recommendations
SEMANTIC RECOMMENDATION
Aretha Franklin
Vocals
Mariah Carey
Whitney Houston
When You
Believe
Soul Music
The music example:

9. SEMANTIC RECOMMENDATION
Recommended for you
Find relevant
alternatives
Search the Web
for meaning
Making travel sites more intelligent
with web knowledge.

10. DEMO

11. Birmanie
ASIA
Yangoon
Tea
Salons
Asian
Food
Buddhist
Temples
Dagon
Pagoda Trekking
Buddhist
Religion
Markets
Step One
Homepage
“Birmanie” click
PUBLIC KNOWLEDGE GRAPH

12. Step Two
Recommendation
“Madagascar”, “Vietnam”
and “Birmanie” suggestions
Birmanie
ASIA
Yangoon
Tea
Salons
Asian
Food
Buddhist
Temples
Dagon
Pagoda
Vietnam
Cruise
Mekong
Delta
Saïgon
Costal
Places
Madagascar
Hiking
Rice
Terraces
Wet
Climate
Trekking
Buddhist
Religion
Markets
PUBLIC KNOWLEDGE GRAPH

13. Island
Canoeing
Wet
Climate
Lagoon
Diving
Trekking
Step Three
2nd click
“Madagascar” click
PUBLIC KNOWLEDGE GRAPH

14. Island
Canoeing
Wet
Climate
Lagoon
Diving
PERU
Machu
Pichu
Costal
country
Mountain
Rafting
Outdoor
activities
COSTA
RICA
Coral
sea
Diving
Hiking
Mountains
Central
America
Spanish
Birmanie
Yangoon
Tea
Salons
Asian
Food
Dagon
Pagoda
Trekking
Markets
Trekking
Markets
Step Three
2nd
recommendation
“Costa Rica”, “Peru” and
“Madagascar” suggestions
PUBLIC KNOWLEDGE GRAPH

15. SEMANTIC SEARCH
CATALOGUE
OF OFFERS
COCKTAIL BARS
Phuket
BEACH
ASIA
Thailand
Laos
Bangkok
Beach
cocktail bars
and
in
Asia
The same technology also applies to search services.

16. INSIGHTS
x 7
9.5%
CTR
Personalized experience’s impact
Page views increase
exponentially
Increased engagement
60% of clickers click on the first
recommendation. Unlike other
recommendation services, Sépage
enables to precisely target visitors
from their first interaction with the
website.

17. INSIGHTS
Personalized experience’s impact
+20%
CONVERSION
RATE
CONVERSIONS
POSTCLICK
x 7

18. THE VISION
From showcase merchant websites to intelligent devices:
§ Uncover users’ implicit needs.
§ Travel search is a seamless and easy experience.
§ Personalized content to all visitors.
§ Augment customer understanding with semantic web data.

19. MORE INFO:
WWW.SEPAGE.COM