Job Searching with Social Media. Week 14 for PRL 408 at Utica College. Spring 2014.

1. Week #14
April 30, 2014
Utica College
PRL 408: Social Media
ThomasArmitage

2.  Desta,Y. (2014, March 13). How to hunt for a job using
social media. Mashable. Retrieved on April 26, 2014
from http://mashable.com/2014/03/13/job-hunt-
social-
media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaX
NmbCJ9
 Larson, S. (2013, October 2). Using social media to
land your dream job. ReadWrite. Retrieved on April
26, 2014 from http://readwrite.com/2013/10/02/get-a-
job-with-social-media#awesm=~oCyvKazFUd9u8E

3.  The ultimate 20 tips to help you in your job
search using social media.

4.  Everyone does social media today.
 Social media has made it extremely easy to
apply but harder to stand out.
 Average job search takes 18 weeks.
 Research, writing and speaking skills will
NEVER go out of style.
(Bennett, 2014)

5. (Bennett, 2014)

6. (Ahmad, 2013)

7. (Ahmad, 2013)

8.  What is your goal?
 What is your top 10?
 Put together a roadmap

9.  Set daily benchmarks, set aside time each day.
 FulfillALL requirements in an application.
 Be professional in your interview.
 Suit
 Smile
 Thank-you notes
 Wear a suit to your interview.
 Show them your personality.

10.  Keep track of everyone you meet and
everywhere you apply.

11.  Check daily!
 LinkedIn
 Indeed
 TweetMyJobs
 Glassdoor
 CollegeTopTalent
 Career Sonar

12.  Professional headshot.
 Develop messaging that portrays you.
 Be consistent with both across ALL platforms.

13.  Be proficient in all social media platforms.
 Download and experiment.

14.  You need to be able to explain why social is
important and how it can be used to grow the
brand.

15.  About.me
 Blog
 Personal website
 Can feature social
channels, as well
as more writing
samples.

16.  Be original. But also blend in.
 WordCloud generator.

17.  Google Analytics, Hootsuite, PRWeb, etc.
 Say that you work for a local company and
need a free trial or demo.

18.  Follow PR rockstars and
interact with them!
 @prsarahevans,
 @dbreakenridge
 @DannyBrown
 @prtini
 @dmscott
 Set upTwitter lists to track.
 Agencies, companies, friends, etc

19.  #agencychat, Fridays at 2 p.m.
 #blogchat, Sundays at 9 p.m.
 #journchat, Mondays at 8 p.m.
 #u30pro,Thursdays at 7 p.m.
 #jobchat,Thursdays at 8 p.m.
 #contentchat, Mondays at 3 p.m.
 #mobilechat,Wednesdays at 9 p.m.
 #pr20chat,Tuesdays at 8 p.m.
 #smchat,Wednesdays at 1 p.m.

20.  This needs to be an extension of your online
resume but much more compressive and
impressive.
 Portfolio
 Groups
 Recommendations

21.  Use an RSS app to skim headlines quickly.
 Pick 5 publications and read every morning.
 Attend webinars or online trainings.

22.  Include links to your
social channels.
 Make it available for
download.
 Need business
experience!

23.  PRSSA, PRSA, MV Ad Club, Catalyst, AMA
 If you can afford it:
 Social Media Marketing World
 Content Marketing World
 Blogwell
 Corporate Social Media Summit
 PRSA National

24.  Reach out to good contacts.
 Don’t ask people for a job.
 Come prepared.
 For real interviews:
 Questions
 Notes on strategy
 Audit info

25.  Blog at least 2x per month.
 Research fitting topics.
 Don’t forget to ask for guest features.

26.  Tweet and post
 Answer questions
on LinkedIn
 Take photos
 Create meme and
infographics
 Record videos,
vlogs

27.  Comment on blogs so people notice you.
 Reach out and follow with people onTwitter.
 Write a note and connect on LinkedIn.
 Start with local community, alums, people you
meet through internships, etc. and go from there.

28.  Review of the year
 To do:
 Work on final paper
 Read chapter 16 in the text
 Read articles from #UticaCollegeSM and comment
 Klout andYammer presenters should be ready to
present

29.  Ahmad, I. (2013, October 4). How to improve your job search by
using social media. Social Media Examiner. Retrieved on April 26,
2014 from http://socialmediatoday.com/irfan-
ahmad/1791181/how-improve-your-job-search-using-social-
media-infographic
 Bennett, S. (2014, January 30).The ultimate social media guide to
getting a job. Media Bistro. Retrieved on April 26, 2014 from
https://www.mediabistro.com/alltwitter/social-media-job-
guide_b54646
 Desta,Y. (2014, March 13). How to hunt for a job using social
media. Mashable. Retrieved on April 26, 2014 from
http://mashable.com/2014/03/13/job-hunt-social-
media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9
 Larson, S. (2013, October 2). Using social media to land your
dream job. ReadWrite. Retrieved on April 26, 2014 from
http://readwrite.com/2013/10/02/get-a-job-with-social-
media#awesm=~oCyvKazFUd9u8E