5. Mobile internet will shortly overtake desktop internet... 5 TODAY Source: Amdocs 2010; Stanley Research 2010; ABI research 2010; Steve Jobs, April 2010
15. Lack of flat rate subscription*79% of belgian population has a mobile of which 12% are smartphones Source: In The Pocket, mobile agency, 2010
16. … there is some potential, mainly with iPhones “3G subscriptions will rise with 300% the following 3 years in Belgium” * Source: In the Pocket, Mobile Agency, 2010
17. iOS ... is the most appropriate Operating System 10 Apple (iOS): 72% of Belgian market Reaches iPhones, iPads & iPod Touch App Store is one of the most visited application stores worldwide and in Belgium Development process is one of the easiest (compared to other OS) iPhone users exploit the most mobile options* Android as second choice Will know a very strong growth Already nr 1 in USA 2010 - Q2: has grown more than 100% in EU compared to 40% growth for Apple * See Appendix * Source: In the Pocket, Mobile development Agency, 2010
18. Functional & social as killer mobile applications 11 Q: How often do you engage in the following internet activities for personal purposes via your mobile phone or smartphone? Source: MC DC 2009 online research, EU= 7.710, BE= 484
19. 12 How to integrate mobile into corporate strategy
42. Copy paste these links in your browser to see some original mobile applications http://www.youtube.com/watch?v=sTERI1s-UyA http://www.youtube.com/watch?v=QSzsFAJAKHI http://www.youtube.com/watch?v=OVu55-P51fs http://www.vimeo.com/9175135 http://www.vimeo.com/11679798 http://www.youtube.com/watch?v=zuVSpG-ZdkU http://www.youtube.com/watch?v=Hhgfz0zPmH4
43. For more information, please contact us 18 KardinaalMercierplein 2 2800 Mechelen, Belgium info@thom.eu +32 (015) 444 000 www.thehouseofmarketing.be