An overview of the Kentico Enterprise Marketing Solution from an event we did in London.

1. Welcome!
James Tait, Kentico CMS Jamest@kentico.com
Thom Robbins, Kentico CMS thomasr@kentico.com

2. Agenda
Time Description
10:00 – 10:30 Registration
10:30 – 12:30 EMS Overview
12:30 – 1:30 Lunch
1:30 Close

3. Who are we?
http://www.kentico.com
Some of our customers
Kentico CMS is one of the
most comprehensive
content management
systems on the planet. With
almost 7000 web sites in 84
countries and backed by a
worldwide partner network it
is used for everything from
simple web sites to complex
applications.
Kentico CMS is easy to
install, simple to manage,
scalable and reliable.
See more at http://www.kentico.com/showcase.aspx

4. Motors.co.uk – 2nd most visited car sales site

5. Dell Retail portal

6. Twinings

7. BP

8. Discover Ireland

9. O2 blueroom

10. Knorr

11. Bentley

12. McDonalds

13. Royal Horticultural Society

14. British Airline Pilots’ Association

15. An industry imperative..
Interactive marketing has quickly
transformed and now includes and almost
dizzying array of digital approaches from
video to online newsletters to micro-sites
and blogs designed to develop deeper
relationships with customers
Customer centered interactive
marketing MUST be a part of any
successful marketing strategy!
2011 to 2016 Interactive Marketing Growth (VanBoskirk, 2011)

16. The Kentico EMS solution…
According to interactive marketing expert Joe Stanhope,
“Organizations must proactively invest in integrating multichannel analytics, content management,
and campaign execution to sidestep the inevitable long-term negative impact of siloed approaches on
the customer experience and marketing ROI. The online marketing suite offers a solution to this
challenge.” (Stanhope, Vittal, & Dickson, 2011)
By leveraging Kentico EMS, you can
align the content, execution and
Kentico Enterprise Marketing Solution analytics critical for successful
interactive campaigns within a single
integrated platform – speeding
delivery and optimizing return on
investment (ROI).
Kentico EMS is a complete customer
experience management solution
that provides all of the capabilities
necessary to:
• gain better customer insight
• generate, manage and score leads
• optimize user experience and
engagement
• manage campaigns
• evaluate conversions.

17. Kentico EMS is customer centric marketing
Web Mobile
Email Offline

18. Introducing the Kentico EMS Platform
• Analytics engine • Contacts • Score rules
• Reporting • Activity tracking • Dynamic evaluation
• Conversions • Accounts • Potential clients
• Campaigns • Contact groups
• Automatic grouping
Web analytics & Contact
Lead scoring
Reporting management
• A/B Testing • Portal engine integration • Newsletters
• MVT Testing • Users • Open e-mail tracking
• Content personalization • Newsletter subscribers • Clicked links tracking
• E-commerce customers • Bounced e-mails
• On-line forms
• Search
Web site Integration with E-mail
optimization other modules marketing
• Web Content managent
• E-commerce
• Social networking
• Intranet
• On-line marketing
Kentico CMS 6

19. The On-line Marketing Loop
Campaign and
Conversion A/B testing
Management, MVT
Web Analytics Personalization
Kentico Contact
CMS Manager
Lead/Engagement
Scoring
E-mail
Marketing

20. Looking at the Kentico Enterprise Marketing Solution
Demo

21. Kentico EMS Architecture
Key Architecture Features:
Microsoft .Net 3.5/4.0
Microsoft SQL Server
200+ built-in web parts/controls
Customizable authentication and security
Active Directory integration
Fully extensible with custom modules and
controls
Visual Studio integration
Full WebDAV support
Health monitoring
Support for the latest web technologies like
HTML5 and REST
Support for Windows Azure